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Diploma in Business (PDF)

   

Added on  2021-05-29

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ASSIGNMENT 2 FRONT SHEET Qualification BTEC Level 4 HND Diploma in Business Unit number and title Unit 2. Marketing Essentials Submission date 06/03/2021 Date Received 1stsubmissionRe-submission DateDate Received 2ndsubmission Group number: Student names & codes Final scores Signatures 1. Nguyen Tien Dat – GDB210010 DatNT 2. Nguyen Thi Thu An – GDB201867 AnNTT 3. Trinh Cong Duc – GDB17128 DucTC 4. Nguyen Hoang Gia Bao – GBD19972 GiaBaoNH LocND 5. Nguyen Duc Loc – GCD191183 Class GBD0903 Assessor name Alelie Zaragoza Student declaration I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice. P3 P4 M3 M4 D2

OBSERVATION RECORD Student 1 Nguyen Tien Dat – GDB210010 Description of activity undertaken 1/ Executive Summary: Introduce your chosen organisation and product/service. An overview of the marketing plan. 2/ Situation Analysis: 2.1. Marketing Environment and the impact on Business Activities 2.2. Marketplace Information (Industry research and Market trend) 6/ Budget (Your anticipated operational costs) 7/ Control (KPI of each milestone) D.Conclusion E.Recommendation. Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Dat Date: 6th March, 2021 Assessor signature: Date: Assessor name: Alelie Zaragoza

Student 2 Trinh Cong Duc – GDB17128 Description of activity undertaken 1/ Executive Summary: Introduce your chosen organisation and product/service. An overview of the marketing plan. 2/ Situation Analysis: 2.2. Marketplace Information (Industry research and Market trend) 5/ Action Program (Tasks, timeline and person in charge) Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Duc Date: 6th March, 2021 Assessor signature: Date: Assessor name: Alelie Zaragoza

Student 3 Nguyen Thi Thu An – GDB201867 Description of activity undertaken 4/ Marketing Strategy 4.1. Segmentation, targeting, positioning (including a positioning map) and differentiation strategies of your company. 4.2. Suggest new Marketing Mix using 7Ps with an evaluation of different strategies applied by your organisation. Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: An Date: 6th March, 2021 Assessor signature: Date: Assessor name: Alelie Zaragoza

Student 4 Nguyen Hoang Gia Bao – GBD19972 Description of activity undertaken 2.3. Competition Analysis with the comparison in which way different organisations apply Marketing Mix in their strategy. (Core competitor’s Marketing Mix) 2.4. Customer Analysis (Customer Segmentation and Consumer trend) 2.5. Company’s internal capabilities (SWOT analysis and Competitive advantages) 3/ Marketing Campaign Objectives and Issues 3.1. Objectives: The objectives should follow SMART objectives criteria. 3.2. Issues: It could be key issues that might prevent the organisation in achieving its marketing objectives or the current issues of the company or from the market that your Marketing plan needs to overcome. Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Bao Date: 6th March, 2021 Assessor signature: Date: Assessor name: Alelie Zaragoza

Student 5 Nguyen Duc Loc – GCD191183 Description of activity undertaken Assessment & grading criteria How the activity meets the requirements of the criteria Student signature: Loc Date: 6th March, 2021 Assessor signature: Date: Assessor name: Alelie Zaragoza

rSummative Feedback: rResubmissionFeedback:Grade:Assessor Signature:Date:Internal Verifier’s Comments:Signature & Date:

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE) Version 2.0 – September 2020 DCL 1 – Public (Unclassified) Assignment Brief (RQF) Higher National Certificate/Diploma in Business Student Name/ID Number: Group 3 Unit Number and Title: Unit 2 - Marketing Essentials Academic Year: 2020-2021 Unit Assessor: Alelie Zaragoza Assignment Title: Assignment 2 – Marketing Plan with the Application of Marketing Mix Issue Date: Submission Date: 7th March, 2021 Internal Verifier Name: Date: Submission Format: This is a group project. Each group has no more than 5 members. This should be written in a course, formal business style using Arial, 1.5 lines spacing and font size 12 with justified text to enhance the legibility for markers. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 7,000 words, although you will not be penalized for exceeding the total work limit. You are also required to deliver a 30-minute group presentation. Each member will be assessed individually during this presentation. Unit Learning Outcomes: LO2 Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives

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