The report reflects the business analysis and website UI design process of Harry’s Bikes business. The business analysis is done through Porter’s 5 forces analysis and SWOT analysis. The SWOT and Porter’s five analysis has stated that selling high quality unique and sports bike in low cost is the biggest power of the organization. However, integrating an online website will allow the organization to increase its customer base. The UI design is complete and accurate. The UI design has home page, purchase page and registration page.