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INF10003 Business Information Systems

   

Added on  2021-06-14

26 Pages3200 Words131 Views
Running head: BUSINESS INFORMATION SYSTEMSINF10003 - Assignment 1Introduction to Business Information Systems: A Case Study of Cakes and BunsStudent Name:University Name:Student Name: [Please Fill]Student Number: [Please Fill]

1BUSINESS INFORMATION SYSTEMSExecutive SummaryThis report is focused on a business “Cakes and Buns” which started journey in October 1985 asa stand in the local market. It was being used by Jillian Norman and Rosie Khol forsupplementing their university costs. The business soon started to gain popularity and there wasincrease in customers as they decided to develop online presence for promoting their products tothe offshore market along with local market. In this report, the discussions are carried out byanalyzing the business case of Cakes and Buns as they wish to develop their online presence.The business case is analyzed using SWOT and Porter’s five forces analysis to determine theirstrengths and weaknesses so that they can achieve operational excellence and business growth. Inthis report, some screens have also been designed for the business to present an overview of theprototype for their online presence.Student Name: [Please Fill]Student Number: [Please Fill]

2BUSINESS INFORMATION SYSTEMSTable of ContentsIntroduction......................................................................................................................................3Part A: Evaluations of the business.................................................................................................3Industry Background.......................................................................................................................3Business model and environment....................................................................................................4Value proposition.............................................................................................................................4SWOT analysis and discussion........................................................................................................8Porters 5 forces Analysis outcomes review.....................................................................................9Table creation and discussion........................................................................................................10Part B: Information Portal design..................................................................................................12Page designs...................................................................................................................................12Home page.....................................................................................................................................12Login/Register page.......................................................................................................................13Products page.................................................................................................................................14Product order page.........................................................................................................................15Design review and justification.....................................................................................................15HCI design principles....................................................................................................................16Web usability guidelines................................................................................................................16Customer tools and engagement methods for the website.............................................................16Conclusion.....................................................................................................................................17Bibliography..................................................................................................................................18Appendix........................................................................................................................................21Completion of the Unfinished Spreadsheet...................................................................................21Wholesale Price Values.................................................................................................................21Retail Sales Total Values...............................................................................................................22Wholesale Sales Total Value.........................................................................................................22Formula View of the spreadsheet..................................................................................................23Student Name: [Please Fill]Student Number: [Please Fill]

3BUSINESS INFORMATION SYSTEMSIntroductionThe focus of this report is on analyzing the business case of “Cakes and Buns” so thatthey can achieve their desired goals and handle the growth in customer base. The goal of thebusiness is to promote their products in the local market as well as offshore market. This reportpresents the analysis of strengths, weakness, opportunities and threats related to the businesswith the help of SWOT analysis so that they are able to utilize them for improving the businessconditions. The business owners have decided to develop their online presence, it will be donewith the help of a website for the business so that they can operate online. Student Name: [Please Fill]Student Number: [Please Fill]

4BUSINESS INFORMATION SYSTEMSPart A: Evaluations of the businessIndustry Background The business case that has been chosen for this study is “Cakes and Buns” that wasstarted in year 1985 as a stand in the local market. It was being used by Jillian Norman and RosieKhol as a platform for supporting their university costs. With time, their business gainedpopularity and there was increase in customer bases as more and more people started to like theirproducts. In 1990, they opened up their first store and struggled to compete for three yearsagainst the pioneers Brumby’s and Bakers Delight. Their product gained popularity when one oftheir loyal customers became a renowned TV and film star as he ate one of their products in alocally produced TV show. The increase of popularity in the local market have helped them toopen up three stores in Melbourne and now lots of customers overseas are expressing theirinterest over their products. Hence, they have decided to develop their online presence whichwill be done with the help of a business so that they can promote their products in the offshoremarket along with local market.Business model and environment From the presented business case of “Cakes and Buns” it can be said that the best suitedbusiness model for the organization is bundling which involves selling of goods and servicestogether. The owners of the business have decided to develop their online presence which willcomprise of selling their products online and feedback facility for the service provided to thecustomers. The customers will be able to place order for their products online through a businesswebsite and they will be also able to provide feedback on the products. Student Name: [Please Fill]Student Number: [Please Fill]

5BUSINESS INFORMATION SYSTEMSHence, the chosen business model is suitable for the organization as it will help tosupport goals and objectives of the business. The business model will help them to achieve thedesired business goals and fulfill requirements of the customer. The Bundling model is bestsuited for the organization as it comprises of selling both products as well as services (Wirtz etal. 2016). The target audience is the customers who want to have the lovely products Muffin, Pieand Tart being offered by the business. Therefore, the bundling business model will help tofulfill demand of the customers along with the business objectives.Value proposition From the provided data in spreadsheet containing information about the products beingsold over 1 day by the business, the trends and insights being analyzed are presented below:Figure 1: Price comaprison for products(Source: Created by Author)Student Name: [Please Fill]Student Number: [Please Fill]

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