Evaluation of Honest Jim's Cars

Running head: BUSINESS INFORMATION SYSTEMS
Introduction to Business Information Systems
Assignment 2: Business scenario report
Name of the Student:
Name of the University:

1BUSINESS INFORMATION SYSTEMS
Executive Summary
In this report, the analysis and evaluation of a business named “Honest Jim’s Cars” has been
presented so that they could improve their business performance. The evaluation of the
business with the help of SWOT and Porter’s Five Forces analysis shows that there are
various challenges and issues faced by the organization. However, there are also some strong
points and opportunities of the business so that they could retain their competitive advantage.
It is also found that there is no online presence of the business thus it is required to enhance
the business performance and attract more customers. Hence, prototype pages has been
designed for the business website as well as reviewed with the help of HCI (Human
Computer Interaction) Design principles and Web Usability guidelines.

2BUSINESS INFORMATION SYSTEMS
Table of Contents
Introduction................................................................................................................................3
Part A: Evaluation of the business.............................................................................................3
Industry Background..............................................................................................................3
Business model and environment...........................................................................................3
Value proposition...................................................................................................................4
SWOT analysis and discussion..............................................................................................4
Porter’s five forces analysis outcomes review.......................................................................5
Table creation and discussion................................................................................................6
Part B: Information portal design...............................................................................................8
Design review and justification..............................................................................................8
Human computer interface (HCI) design principles..........................................................8
Web usability guidelines....................................................................................................9
Page designs and discussion of additional customer engagement techniques.....................10
Home page.......................................................................................................................10
Purchase/Bookings page..................................................................................................11
Selected output product page...........................................................................................12
Conclusion................................................................................................................................13
Bibliography.............................................................................................................................14
Appendices...............................................................................................................................16
Appendix 1 – Highest profit making car (Make).................................................................16
Appendix 2 – Highest selling car (Fuel)..............................................................................16
Appendix 3 – Highest selling car type (Type).....................................................................16
Appendix 4 – Formula view of the spreadsheet...................................................................17

3BUSINESS INFORMATION SYSTEMS
Introduction
This report is focused on a business “Honest Jim’s Cars” to determine their current
business position and evaluation of the business from different perspectives. In this report,
the evaluation of the business has been done with the help of SWOT and Porter’s Five Forces
analysis. The business model that will be suitable for the business has also been presented in
this report. Further, the sales data of past 12 months has been analyzed to determine current
position of the business and the margin of profit. Some prototype pages have also been
designed in this report as there is no online presence of the business.
Part A: Evaluation of the business
Industry Background
The business that has been chosen for analysis in this report is “Honest Jim’s Cars”
that focuses on providing high quality and affordable used cars to the customers. The
business is based in Melbourne and provides unbeatable deals as well as services to the
customers. The founders Jim Smith and partners opened the first car yard in the year 1972
however they had to struggle much for three years. In 1975, they gained popularity as one of
their most loyal customers became a famous TV and film star. Their business is well spread
in Melbourne but now they have also decided to expand in other two states that is Queensland
and New South Wales. The business is also facing many challenges and they also do not have
online presence so they have decided to develop their online presence for promoting their
products. The present owners that is sons of the original owners are not experienced thus it is
affecting the business significantly.
Business model and environment
The best suited model for the business of Honest Jim’s is Direct Sales business model
which will help them to increase their competitive advantage. The business will be able to