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Assignment on Integrated Marketing Communication

   

Added on  2019-09-26

13 Pages2977 Words490 Views
Assignment 3Communicate the ValueAhmadreza MohmmadiMKTG 2431August 10, 2016

Table of Contents4.1 Decisions....................................................................................................................................14.2 Advertising Critique..................................................................................................................34.3 Communication Brief................................................................................................................6References........................................................................................................................................9

4.1 DecisionsWhat is integrated communications? Integrated marketing communications refers to the use of continuous messaging in both traditional and modern marketing mediums and using varied promotional methods as reinforcement to each other (Kim, et al, 2016).Benefits of integrated marketing communicationsDelivering message through the channels of integrated marketing communications increases the popularity and consistency of the brand, this therefore makes the brand more competitive as most consumers prefer buying their commodities from the famous companies whenever they want to purchase the items.Integrated marketing communications have become more famous in the current era of advent technology and digital advertisement media which are cost effective and efficient in the transmission of the messages throughout the world (Kim, et al, 2016). The use of digital devices is also reliable sources of storing the messages and hence can be used over and over.Because of the diverse nature of this marketing strategy, it enhances the transfer of message overwide distance within a very short time to a large number of people.Through integrated marketing communication the message can be manipulated to suit a given demographic characteristics of people.The integrated marketing communication reduces the interdepartmental conflicts, reduces the transaction cost and it also maximizes the marketing efforts.Integrated marketing communication initiativesThe most important marketing initiatives are to increase the awareness of the consumers in regard to the presence of various commodities in the market from various companies through the use of digital media (Kim, et al, 2016). Through the use of integrated marketing communication, there is an intended plan to maximize the intensity of the marketing while minimizing the cost of the same. These initiatives are important to the marketers because it will

initiate the increased sale of products at minimal cost leading to a wide profit margin to the manufacturers.4.2 Advertising CritiqueAdvertisements are used as a marketing strategy by many companies or individuals seeking to create awareness and concern with the goods that they are selling or the kind of the services that they offer in the market. The effectiveness of any given advertisement mainly depends on the medium in which it is advertised and the kind of features that is used to design the advertisement.The two advertisements chosen in this case are newspaper advertisements obtained from the given internet link; http://relevancesells.com/zLoaderBypass/t1.jpg and http://www.72advertising.com/newspaper-ads.htm. Both of the advertisement took the entire page of the magazine.First advertisement

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