Assignment on Integrated Marketing Communication

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Assignment 3Communicate the ValueAhmadreza MohmmadiMKTG 2431August 10, 2016
Table of Contents4.1Decisions....................................................................................................................................14.2 Advertising Critique..................................................................................................................34.3Communication Brief................................................................................................................6References........................................................................................................................................9
4.1 DecisionsWhat is integrated communications?Integrated marketing communications refers to the use of continuous messaging in bothtraditional and modern marketing mediums and using varied promotional methods asreinforcement to each other(Kim, et al, 2016).Benefits of integrated marketing communicationsDelivering message through the channels of integrated marketing communicationsincreases the popularity and consistency of the brand, this therefore makes the brand morecompetitive as most consumers prefer buying their commodities from the famous companieswhenever they want to purchase the items.Integrated marketing communications have become more famous in the current era ofadvent technology and digital advertisement media which are cost effective and efficient in thetransmission of the messages throughout the world (Kim, et al, 2016). The use of digital devicesis also reliable sources of storing the messages and hence can be used over and over.Because of the diverse nature of this marketing strategy, it enhances the transfer of message overwide distance within a very short time to a large number of people.Through integrated marketing communication the message can be manipulated to suit a givendemographic characteristics of people.The integrated marketing communication reduces the interdepartmental conflicts, reduces thetransaction cost and it also maximizes the marketing efforts.Integrated marketing communication initiativesThe most important marketing initiatives are to increase the awareness of the consumersin regard to the presence of various commodities in the market from various companies throughthe use of digital media (Kim, et al, 2016). Through the use of integrated marketingcommunication, there is an intended plan to maximize the intensity of the marketing whileminimizing the cost of the same. These initiatives are important to the marketers because it will
initiate the increased sale of products at minimal cost leading to a wide profit margin to themanufacturers.4.2 Advertising CritiqueAdvertisements are used as a marketing strategy by many companies or individuals seeking tocreate awareness and concern with the goods that they are selling or the kind of the services thatthey offer in the market. The effectiveness of any given advertisement mainly depends on themedium in which it is advertised and the kind of features that is used to design the advertisement.The two advertisements chosen in this case are newspaper advertisements obtained from thegiven internet link;http://relevancesells.com/zLoaderBypass/t1.jpgandhttp://www.72advertising.com/newspaper-ads.htm. Both of the advertisement took the entirepage of the magazine.First advertisement
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