Integrated Marketing Communications and Advertising Critique
9 Pages2322 Words309 Views
Added on 2019-10-09
About This Document
This article discusses integrated marketing communications, benefits, initiatives, and advertising critique of two newspaper ads. It also includes a communication brief for Lotusland Wines Company's new brand of wine, Enigma 2016, targeting a global audience. The brief includes target audience profile, communication objectives, overall communication strategy, positioning and key messages, communication tactics, communication mix, creative concepts and execution, and budget allocation. References are also provided.
Integrated Marketing Communications and Advertising Critique
Added on 2019-10-09
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