Assignment 4. Name:. Institution Affiliation:. Date:. Q
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Running Head: ASSIGNMENT 41Assignment 4Name:Institution Affiliation:Date:
ASSIGNMENT 42Question 1DecisionsWhat is integrated communications?Integrated marketing communications refers to the use of continuous messaging in bothtraditional and modern marketing mediums and using varied promotional methods asreinforcement to each other(Kim, et al, 2016).Benefits of integrated marketing communicationsDelivering message through the channels of integrated marketing communicationsincreases the popularity and consistency of the brand, this therefore makes the brand morecompetitive as most consumers prefer buying their commodities from the famous companieswhenever they want to purchase the items.Integrated marketing communications have become more famous in the current era ofadvent technology and digital advertisement media which are cost effective and efficient inthe transmission of the messages throughout the world (Kim, et al, 2016). The use of digitaldevices is also reliable sources of storing the messages and hence can be used over and over.Because of the diverse nature of this marketing strategy, it enhances the transfer ofmessage over wide distance within a very short time to a large number of people.Through integrated marketing communication themassagemessagecan be manipulatedto suit a given demographic characteristics of people.The integrated marketing communication reduces the interdepartmental conflicts,reduces the transaction cost and it also maximizes the marketing efforts.Integrated marketing communication initiativesThe most important marketing initiatives are to increase the awareness of theconsumers in regard to the presence of various commodities in the market from variouscompanies through the use of digital media (Kim, et al, 2016). Through the use of integratedmarketing communication,there is an intended plan to maximize the intensity of themarketing while minimizing the cost of the same.?These initiatives are important to the
ASSIGNMENT 43marketers because it will initiate the increased sale of products at minimal cost leading to awide profit margin to the manufacturers.Question 2:Advertising critiqueAdverts are used as a marketing strategy by many companies or individuals seeking tocreate awareness I and concern with the goods that they are selling or the kind of the servicesthat they offer in the market. The effectiveness of any given advert mainly depends on themedium in which it is advertised and the kind of features that are used to design the advert.The two adverts chosen in this case are newspaper adverts obtained from the given internetlink;http://relevancesells.com/zLoaderBypass/t1.jpgandhttp://www.72advertising.com/newspaper-ads.htm. Both the adverts took the entire page ofthe magazine.First advertThe first advert is an advertisement from the Nissan Company creating awareness to thepeople who can afford to buy vehicles on their new car models in the market. Thecommunication objective in the advert is creating a notion of the vehicles being cheap to the
ASSIGNMENT 44buyers; this is explained by price tag put on the value of each car (Butler, 2016). Thecommunication also aims at describing the quality of the vehicles as a way of attracting thecustomers. The visual and verbal communication strategies have been used in the advert, thepicture of the Nissan cars is used to give a captivating impression to the buyers on the qualityof the cars. The positioning statement in this advert goes as "0% APR & REBATES ONMOST NISSAN! ALMOST UPTO $5000 CASH BACK! AND MAKE NO PAYMENTSFOR 90 DAYS." This statement aims at attracting the customers bearing on the cheap cost ofthe vehicles and the amount discounted on them. The communication tactics applied in theadvert is attractive as they give numerous impressions on the cars.Whereas theCommunicationmix in this advert issales promotion as the company is promoting itsproduct.There is a lot of creativity in this advert; this is because the designer has used a lot offeatures ranging from visual to the types of statements used which are attractive to the targetgroup. A range of different car models is displayed in the advert to give a hint to the buyersof how the cars appear. This advert is therefore very effective in meeting its target which is tosell and to inform the people about the cars (Butler, 2016). Very impressive different carmodels are displayed on the advert and thus can act as an attraction to the buyers; the advertalso gives enough information about the cars that can convince the customers.