How Social Media Can Contribute Towards Business

The assignment content discusses the author's personal learning experience while conducting a business research on the advantages and disadvantages of social media sites from a business perspective. The author aims to gain in-depth knowledge about how customers interact with businesses through social media, which can help make effective decisions regarding business strategies. The research involved analyzing literature, identifying gaps in existing studies, and understanding key terms such as SEO, SMO, PPC, and SEM related to social media marketing. The author also reflects on their learning procedure, connections with other knowledge, personal feelings about the topic, and planning for future applications of their learning.

Assignment 3: Reflective Writing

Contents
1. The effectiveness and usefulness of the learning experience:...........................................................3
Personal opinion about the learning experience:..............................................................................3
Value of the learning Experience:......................................................................................................3
2. Explaining the usefulness of the learning process:............................................................................3
Course:..............................................................................................................................................3
Program:............................................................................................................................................3
Future Career:...................................................................................................................................4
Life Generally:....................................................................................................................................4
3. Happenings during the learning process:..........................................................................................4
4. Evaluating the Learning:....................................................................................................................4
5. Explaining my learning procedure:....................................................................................................5
New Insights:.....................................................................................................................................5
Connections with other learning:......................................................................................................5
My own Feelings:...............................................................................................................................5
Reason for doing Assignment 1 and 2:..............................................................................................5
6. Planning for application of my learning:............................................................................................5
Course:..............................................................................................................................................6
Future Profession:.............................................................................................................................6
Life:....................................................................................................................................................6
References:............................................................................................................................................6

1. The effectiveness and usefulness of the learning experience:
Personal opinion about the learning experience:
While working on this project, I’ve learned a whole lot of things about the social media and
its advantages as well as the disadvantages while used in the context of a business. While
finding out the literature related articles in this particular topic, I had to search through the
internet for gaining knowledge in this subject which has enhanced by searching skills. Also,
additionally I have learned about what are the advantages as well as the disadvantages of
suing social media site in a business. Lastly, time management is an important factor that I’ve
learnt while working in this project, which is significant to complete the work within the
stipulated time.
Value of the learning Experience:
Experience is an important tool that can help an individual to prepare for the future
challenges (Boud et al., 2013). While working on this project, there are many experiences
that I’ve gained which can help me during the future course of time. As social media is used
as an important tool for the business purpose; which I’ve learnt while working on this project;
in near future, if I’m able to get placed in a reputed organization as social media manager or
digital manager, this experience can help me a lot to promote my organization with the help
of social media sites such as LinkedIn, YouTube, Facebook, Instagram etc.
2. Explaining the usefulness of the learning process:
The learning that I’ve gained while working on this project will serve me in various fields of
life as mentioned below:
Course:
As I’m performing the course ________ this research that has been undertaken by me will
develop my ability as a manager and will also help me to get a degree from the university if
I’m able to complete this course properly.
Program:
Also the programme undertaken by me can be completed successfully if I’m able to fetch
good marks in this project. This can help me to pass the program with a good grade which

can help me to get hired by MNCs in the future or it can also help me to utilize social media
sites if I become an entrepreneur in future time.
Future Career:
In future career, if I get placed in an MNC or any other organization as the digital marketing
manager or Social Media Manager, I can utilize my skills to develop the social media page of
the organization with the contents and a variety of information about the products as well as
the services of the company which can enhance the profitability of the organization. Being a
manager, I will also be able to take decision upon the social media strategy that will be used
by the company.
Life Generally:
Time management is a significant factor in order to complete the work in time (Chapman et
al., 2014). This research has helped me a lot to develop my ability to manage time effectively.
Also, in practical life, time management is a very significant issue for the employees of an
organization. So, in future if I work in an organization, I will be able to manage time
effectively to complete my work within the stipulated time.
3. Happenings during the learning process:
During the learning process, my first work was to collect data regarding the research in order
to get an understanding of the topic in which I’m conducting the research. For that reason,
I’ve went to collect the data which were secondary in nature by reading the articles and
journals published by the authors who have done research in this topic in the past. While
reading the articles I discovered that the social media can contribute towards the business
more than its disadvantages. I’ve also tried to understand the gaps in the research by
analyzing the literature and lastly, I’ve also came across a lot of keywords that are related to
the social media in the business. Some of the keywords include SEO (Search Engine
Optimization), Google AdWords, SMO (Social Media Optimization), PPC (Pay per Click),
SEM (Search Engine Marketing) etc (Ngai et al., 2015).
4. Evaluating the Learning:
This business research was undertaken by me in order to gain an in-depth knowledge about
the advantages and the disadvantages of the social media sites in the business, which can help
to make effective decision regarding the business if I work in an MNC or any similar

business organizations like that. It can help me to gain an understanding about what the
customers wants from the business in the social media sites and what are the information that
they require form the business regarding the products and services. In that way, if I work as a
social media manager or a digital media manager in some company I will know about exactly
what they want from the company and will be able to provide that exact information to them
which can enhance the demand for the products and services of the company.
5. Explaining my learning procedure:
New Insights:
This particular research has been undertaken in order to gain new insights that have
developed in social media usefulness for the purpose of using in a business. I have
undertaken this research so that it can help me gain more knowledge about this topic from the
business perspective.
Connections with other learning:
Going through the previous researches, I’ve discovered that those previous researches were
based on the usefulness of social media from the perspective of the customers. But the study
undertaken by me describes the social media from the business perspective with the help of
which I will be able to understand why the business uses the social media sites.
My own Feelings:
My own feelings regarding the research are that it can help me for the future profession and
also help me to gain a better understanding regarding the research topic. But, I strongly feel
that there are more advantages of social media sites in a business than its disadvantages.
Reason for doing Assignment 1 and 2:
The reason for undertaking assignment 1 is to provide the overall idea about the subject
which is merits and demerits of the social media from the perspective of the business. There
was no in-depth dealing undertaken during the assignment 1. But the assignment 2 deals with
the proposal of the research and in this assignment, objectives were set by me along with the
methodology that will be undertaken for the collection of data, research design that will be
followed while dealing with the research and so on.

6. Planning for application of my learning:
The learning that I’ve taken from this research will also help me to apply it on different fields
of study which includes:
Course:
I can apply the learning from this research subject in future if I undertake any course during
my future times. If I perform a master’s degree course in near future, I will be able to conduct
a research easily by implementing the knowledge from this research.
Future Profession:
Practical application of the learning can also be implemented by me in my professional life. If
I had to conduct a research upon the social media or any kind of secondary research in other
topics, this learning can help me to conduct the research easily.
Life:
While in life, I will be able to manage time easily while working in projects in an
organization where I get placed. In an organization there are deadline for the projects and
works are to be completed in stipulated deadline within the organizations and also meetings
are also to be attended within stipulated time (Bryman et al., 2015). This experience of
research conduction can help me to manage time in my professional life as well as in personal
life.

References:
Arnaboldi, M. and Coget, J.F., 2016. Social media and business. Organizational Dynamics,
1(45), pp.47-54.
Boud, D., Keogh, R. and Walker, D. eds., 2013. Reflection: Turning experience into learning.
Routledge.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Chapman, S.W. and Rupured, M., 2014. Time management: 10 strategies for better time
management.
Gu, B. and Ye, Q., 2014. First step in social media: Measuring the influence of online
management responses on customer satisfaction. Production and Operations
Management, 23(4), pp.570-582.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs,
and conceptual frameworks. International Journal of Information Management, 35(1),
pp.33-44.