The Competitive Advantages of BHP Billiton

Business Strategy 1
Business Strategy

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Executive Summary:
In this report it has been analyzed that BHP Billiton have some competitive advantages such as;
Strong brand name, Strong workforce, Strong financial position and Best implementation of CSR
Policies and these competitive advantages help this company to perform better than competitors.
Along with this, it has been analyzed that there were many up and downfall in the trends of
Australian steel manufacturing industry. It is analyzed that the highest steel production in
Australia was 819 thousand tones in March 1998 and the lowest steel production was 238
thousand tones in March 2009. The current business strategy of BHP Billiton has been also
analyzed in this report. It is analyzed that the BHP Billiton has developed new dividend policy
and new business model to perform better. In addition to this, the internal analysis of BHP is also
done in this report. Along with this, it has been analyzed that the BHP Billiton is hiring talented
graduates from different countries and with the help of its resources the production capability of
BHP is high. The external factors such as; micro and macro, which affecting the BHP Billiton
are also analyzed in this report. Micro factors include suppliers, competitors etc. and macro
factors include political, economical, social, and technological factors that effecting the
operations of BHP Billiton.

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Table of Contents
Executive Summary:......................................................................................................... 2
Introduction.................................................................................................................... 3
Competitive advantages of BHP Billiton................................................................................4
Trends in the Australian steel manufacturing industry:...............................................................7
Current business strategy of BHP Billiton in Australia...............................................................9
Internal Analysis of BHP Billiton....................................................................................... 10
External Analysis:.......................................................................................................... 11
Conclusion................................................................................................................... 12
References............................................................................................................... 13
Introduction
This report is based on the environmental analysis of BHP Billiton. This report will provide
details about the different competitive advantages of BHP Billiton which help this company to

Business Strategy 4
outperform than its competitors. Along with this, trends in the Australian steel manufacturing
industry will be discussed in this report. This report will also provide information about the
current strategy of BHP Billiton. This report will also provide details about the analysis of
internal factors such as; management talent and resources and capabilities of BHP Billiton.
Along with this, this report will also provide information about the micro and macro external
factors of BHP Billiton that effecting the operations of BHP Billiton.
Competitive advantages of BHP Billiton
BHP Billiton is a largest company of Australia. It was formed in 2001. BHP Billiton Company
is a merger of Anglo dutch Billiton Plc and Australian Broken Hill Proprietary company Ltd.
BHP Billiton processes the oil, gas and minerals. It was the world’s 3rd largest company in 2011