BSRE301 - Business strategy | BHP Billiton
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BSRE301 Business Strategy (BSRE301)
Added on 2019-10-30
BSRE301 - Business strategy | BHP Billiton
BSRE301 Business Strategy (BSRE301)
Added on 2019-10-30
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BHP BillitonBUISNESS RESEARCH
Table of ContentsIntroduction:...............................................................................................................................................1BHP Billiton’s competitive advantage:.........................................................................................................1Trends in steel manufacturing industry:......................................................................................................1Current business strategy of the company:.................................................................................................2Internal analysis:..........................................................................................................................................4External analysis:.........................................................................................................................................6Macro analysis: PESTLE analysis..............................................................................................................6Micro analysis:.........................................................................................................................................6Conclusion:..................................................................................................................................................7References:..................................................................................................................................................8
Introduction: It is the report that discusses about the company called BHP Billiton. The report initiates with thediscussion of the competitive advantage of the company follows with the trends in the industry description. The report continues with the discussion of the company’s current strategies that the company is using. The SWOT analysis of the company suggests various strength, weakness, opportunities and threats of the firm. The later part of the report focuses on PESTLE analysis andMicro environmental analysis to analyse the external factors o the company. BHP Billiton’s competitive advantage: Competitive advantage is defined as the condition that provides the company with the favourableenvironment to be in a good position in the market. These are the strengths of the companies thatsupport the company to be better than the other competitors by giving them advantage of dealing with the competition in the industry (BHP Billiton,2017). BHP Billiton is the company that dealswith many operations but it attains competitive advantage in the market by having diversity at the workplace and by being sustainable in its processes. The company claims that it will continueto work with sustainability in its process such as protecting the employees and maintaining the workplace with health and safety. As the company is at global level so it also concentrates on maintaining sustainability at the host communities as well. In concern to climate also, the company is very much conscious and use strategic approach towards the same. One more competitive advantage of the company is its diversity. The company believes that best ideas can come only when people with different thinking it’s together and brain storm. Diversity needs to be valued and then only it can use as the competitive advantage over the other competitors. BHP Billion is using this diversity to generate new and innovative ideas which make the okay successful at the end (BHP Billiton,2017). Trends in steel manufacturing industry: Steel is the basic element that is required in construction and infrastructure. The steel industry of Australia ensures that they sell high quality steel to the market so that it can be used to construct roads, bridges etc. BHP billion is the one of the major part of steel industry in Australia. In the recent times, it has been observed that Australian projects are using imported steel because of theoversupply of steel in the world market (Kirsch, 2010). The price of that steel is too low that the
Australian also had to decree the price so that sell their steel in the market. The Australia steel industry has undergone many us and downs and thus is very complex in nature. The major participants in this industry are Blue scope, BHP etc. as far as the trends in the industry is concerned, it has been analysed that the steel industry of Australia is predicted to be producing around 453.69 thousand tonnes in 2020 (Fonseca, 2010). The above figure suggests that in October 2016, the industry has produced maximum steel but the decline stage has come in January 2017. Now the industry is again taking an upwards graph in steel production. Current business strategy of the company: There are various strategies that the company deals with in order to run the business effectively. Below are some of the current strategies that have been used by the company so as to conduct thebusiness practices:The company believes in aligning its resources and the opportunities along with the consistent strategies (Franks, Brereton, Sarker and Cohen, 2010). The basis of its consistent strategies is evaluating and developing the resources in the business. The company operates in the dynamic global market and thus concentrates on distributing and selling the products and managing the finances by marketing.
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