Assignment on Business Strategy of Volkswagen

BUSINESS-
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Evaluating strategic positioning with the use of organizational audit..............................1
2.2 Environmental audit for Volkswagen...............................................................................2
2.3 Value of the stakeholders in preparing of the strategies...................................................4
2.4 New strategy for Volkswagen..........................................................................................5
TASK 3............................................................................................................................................6
3.1 Suitability of alternative strategies which are linked with market entry and growth......6
3.2 Justification for selection of business strategy.................................................................6
TASK 4............................................................................................................................................7
4.1 Roles & responsibilities of personnel in strategy implementation...................................7
4.2 Resource requirements for implementation of new strategy for VWAG.........................7
4.3 Effort of SMART targets in business strategy.................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business strategy are described as the action plans which are used by firms so that they
can become successful in achieving there goals and business objectives. It is the art which are
involved in various operations like planning, analysing, directing, controlling and monitoring all
the activities which are processing at business places. It is an important tool for mangers as it
help them to know all the cross function decisions that have been decided in order to effective
complete the task which are assigned to them (Astrachan, 2010). They are able to achieve
competitive advantages over the market areas and this helps in gaining strengths. Business
strategy are designed for Volkswagen so that they can easily resolve all the issues that are
operating in the present business environment. The team of environment protection have
imposed heavy penalty on this company. This had generated negative impact on them and this
can be resolved with the help of effective business strategy. This report is based on importances
of stakeholders while they are formulating business strategy, alternative plans which are linked
with adopting new markets, policies adopted for retrenchment, growth and development of firms
activities.
TASK 1
1

2

3

4