M1 Analyse the roles and responsibilities of marketing

Assignment Cover Sheet
Qualification Unit number and title
BTEC HND in Business Management- Level 5 Unit 02: MARKETING ESSENTIALS
Student name Module Tutor
J A Thiyopilas G S Sylvester
Learning Outcomes Date issued Deadline Submitted on
LO 1 Saturday, 25 April 2020 Friday,22 May 2020 (Before
10.00am) 22/05/2020
Assignment title Marketing Concepts and Interrelationships
In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page
numbers where the evidence can be found for each criterion.
Criteria reference To achieve the criteria the evidence must show that the student is able to:Evidence (Page no.)
P1 Explain the key roles and responsibilities of the marketing function 6
M1 Analyse the roles and responsibilities of marketing in the context of the
marketing environment. 8, 9
P2 Explain how roles and responsibilities of marketing relate to the wider
organisational context. 7
M2 Analyse the significance of interrelationships between marketing and
other functional units of an organisation 10, 11
D1
Critically analyse and evaluate the key elements of the marketing
function and how they interrelate with other functional units of an
organisation.
12
Student declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature: Thiyopilas Date:22/05/2020
1

Qualification BTEC Higher National Diploma in Business
Level 05
Batch No BATCH 08
Module Name Marketing Essentials
Module Number M2U2
Name of Candidate Joseph Anthony Thiyopilas
Candidate No. HND908032028
Submission Date 22/05/2020
Word Count 2,048
2

Table of Contents
No. Description Pg.
1.0 Introduction 4
2.0 Marketing concepts and benefits
2.1 Marketing Concept
2.2 Benefits of Marketing
5
5
5
3.0 The key roles and responsibilities of the marketing function
3.1 Key Roles of marketing
3.2 Key Function of marketing
6
6
6
4.0 Roles and responsibilities of the marketing relate to the wider
organisational context
7
5.0 The roles and responsibilities of the marketing in the context of the
marketing environment
5.1 Marketing Environment
5.2 Micro Environment
5.3 Macro Environment
8
8
8
9
6.0 The significance of interrelationships between marketing and other
functional units of an organisation
6.1 The Relation with HR department
6.2 The Relation with Finance department
6.3 The Relation with Production department
6.4 The Relation with Research and Development department
6.5 The Relation with Information Technology department
10
10
10
11
11
11
7.0 The key elements of the marketing function and how they
interrelate with other functional units of an organisation
12
Conclusion 13
References 14
1.0 - Introduction
3

According to The Charted Institute of Marketing (2015), marketing is the
administration strategy answerable for organised, foreseeing and fulfilling
consumers' requirements profitably. However ‘Marketing is connecting with
consumers and overseeing profitable consumer connections. The point of
marketing is to make value for consumers to catch value from the consumer in
return’, which is mentioned in Philip, Gray and Marc (2018). But according to
Alexandra (2020) Marketing alludes to exercises an organisation attempts to
advance the purchasing or selling of a product or service. Marketing incorporates
marketing, selling, and conveying items to customers or different businesses.
The current Covid-19 pandemic has profoundly impacted the current markets.
People and consumers are facing difficulties to get goods and services.
Nowadays all trying to obtain products and services online or by making phone
calls. So all business organisations must provide a delivery system in healthy and
safe, to retain and gain consumers. Examples, Uber, Pickme, etc.
2.0 - Marketing Concept and Benefits
4