(Solved) Strategic Management- PDF
Added on 2020-05-11
20 Pages3444 Words84 Views
Running head: STRATEGY MANAGEMENTStrategy ManagementName of the Student:Name of the University:Author Note:
1STRATEGY MANAGEMENTExecutive Summary: The report deals with conducting a competitive force analysis of a fast food industry andanalyses the strategies that adopted by fast food industry for increasing profit. Global strategiesof companies like Apple, Virgin, British Petroleum and McDonalds mentioned in the report. Thereport also provides an answer to structure, control and culture of a small manufacturingcompany, chain store and large international bank
2STRATEGY MANAGEMENTTable of ContentsQuestion 1........................................................................................................................................41a. Conducting a Competitive Forces Analysis of Fast Food Industry.......................................41b. Strategies Adopted by Fast Food Industry for Improving the Industry’s Chances of Being Persistent Profitable.....................................................................................................................6Question 2........................................................................................................................................72a. Identification of Global Strategies of Apple, Virgin, British Petroleum and McDonalds.....7Apple........................................................................................................................................8Virgin........................................................................................................................................8British Petroleum......................................................................................................................9McDonalds.............................................................................................................................102b. Reasons for Multinational Company Adopting Localization Strategy and Keeping it Unchanged with the Emergence of Competitors.......................................................................12Question 3......................................................................................................................................12(i) Small Manufacturing Company............................................................................................12Structure.................................................................................................................................12Control....................................................................................................................................13Culture....................................................................................................................................14(ii) Chain Store...........................................................................................................................14Structure.................................................................................................................................14Control....................................................................................................................................14
3STRATEGY MANAGEMENTCulture....................................................................................................................................14(iii) Large International Bank....................................................................................................15Structure.................................................................................................................................15Control....................................................................................................................................15Culture....................................................................................................................................15
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