Assignment on Global Marketing Of NESTLE | Globalization

Added on -2020-02-12

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UniversityInternational MarketingByDateNameLecturer’s NamePage 1 of 10
International Marketing ContentsInternational Marketing...............................................................................................................................3Executive summary- summarization of the key findings of the report. Reasons of why this industry and market sector represents an attractive opportunity...................................................................................3Background-Evaluation on the key international factors shaping the competitive environment and the intensity of competitive rivalry in the industry and market......................................................................5References............................................................................................................................................10Page 2 of 10
International Marketing International MarketingAn established multi-national company like Nestle is being chosen for the assignment. Nestle s one of the top names in the world of food and beverages across the world. It has a healthy and tasty food segment. It provides the very best service to its consumers all over at each and every stage of their businesses. It has been introduced almost 140years ago. Nestle operates in at least 197 countries. Its sales touched CHF 91.6 billion in 2014 when its operating income was CHF 10.90 billion. Nestle hired almost 3, 39,000 people in various capacities in 2014. Its primary objective is to be the top name in the world of nutrition, health and wellness. Executive summary- summarization of the key findings of the report. Reasons of why this industry and market sector represents an attractive opportunityGlobal marketing or globalization of markets is an important issue for the multinational business like Nestle. This business firms should carefully look for possibilities in the international markets. Globalization of markets is a challenging concern for governments and political party ortrade unions while business related people or organizations motivate the resourcefulness of open trade which relates several markets by going beyond the national boundary. The use of technology of 21st century has been an essential factor in international marketing. Consumers around the world always need something different and innovative product, as technology make them aware of the existence of that new product (Stern, 2009). Business firms accept this economic factor, and that's why they enjoy the increasing scale of production or marketing or distribution. International marketing helps them to offer products at a cheaper rate and thus gain a competitive advantage among its competitors. There is little difference between international marketing strategy and globalization of markets. Global marketing strategies help to improve the Page 3 of 10

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