Using Social Media in the workplace to communicate

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Using Social Media in the workplace to communicate
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Introduction
Social media provides a cost-effective communication tool, especially important for the case, in
which the organizational members were separated by distance (Upchurch & Grassman, 2016). In
the present globalization era, presence of working units which are functional at a remote
location, separated by difference in time zone, and have separate infrastructure is common. The
motivation behind using social media as a communication tool within the organization comes
from the fact that employees tend to log into social account more frequently during working
hours. Furthermore, since social media provides a platform to collect information from external
agencies as well, utilizing the same for communication practices is a handy option (Stohl, Etter,
Banghart & Woo, 2017).
The discussion in the preceding section will be based on the findings of peer-reviewed reports,
for the adopted analytical schemes used by the author to support their statements; in relation to
the adoption of social media as a communication tool within the organization.
Peer-reviewed literature
According to the report by Robertson and Kee (2017), the use of social media at the workplace
by the employees is directly proportional to their job satisfaction. The finding of the report is
based on an online survey which includes 512 participants, working in California location, for
collecting the information. Among the existing social media platforms, Facebook is found to be
highly popular among the engaged participates. In this study, the rationality of social media
utility, for communication purposes is categorized to full-time employee, contracted, and part-
time employees. The study identified that the level of job satisfaction is positively associated
with the time spent by employees on Facebook. However, the utility benefit of communication is
more associated with personal life and perspective of implies, rather less than 30% of
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communication is related to organizational purpose. Among the existing categories of
participant, part-time employees were reported to be the highest in terms of time spent on
Facebook and engaged in communication with co-workers. While, contract employees have
reported obtaining the highest degree of job satisfaction, in conjunction with their engagement
for communication requirement with co-workers over Facebook. The orientation of this strategy
can also be useful to promote job satisfaction at work. In contrary, the report by Razmerita,
Kirchner, & Nielsen (2016), argued that the adoption of communication practices within the
organization using social media also includes barrier related to social perspective. The
effectiveness in sharing information our only fruitful when it is related to enjoyment,
encouragement, monetary reward, and knowledge-sharing related to management practices. In
this study, the authors have included the factors which influence the motivation of employees for
sharing of knowledge. These factors mainly include elements such as demographic, individual
perspective, technology, and organizational behavior. The research objectives were then
analyzed based on the information collected from 114 respondents, working in the local
organization of Denmark. The identified social factors that act as a barrier to communication via
a social media platform includes, lack of trust among co-workers, lack of time to access the
social media platform, and change in organizational behavior pattern. However, it could be
argued that the same factors are also responsible for limiting the communication and information
flow with routine working practice at any organization. It was also argued that important social
factors that can motivate the communication practices within the organization to the social
platform are; social dilemma theory and social determination theory. Above all, this study gives
inference that the communication practice is affected by social theories and personal
perspectives, irrespective of the selected platform as a communication tool.
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