Strategic Management: Analysis of Emirates Airlines

Strategic Management

Table of Content
■ Introduction
■ Introduce organisation and evaluate its value statement
■ Organisations Key headline data
■ Macro environment forces
■ Organisation’s competitive position
■ SWOT and organisations current strategic position
■ Conclusion
■ References

Introduction
Strategic management refers to a continuous process which includes planning, analyzing,
monitoring and assessing all the activities which is required to meet organizational goals
and objectives. With the help of strategic management leaders and managers of the
company examine current situation of the company, chalk out plans and strategies, deploy
them as well as examine the effectiveness of executed strategies.

Introduce organisation and evaluate its
value statement
In order to conduct the present report in an effective manner, Emirates Airlines has been
chosen as the base company. It is the subsidiary of The Emirates Group, which is owned
by the government of Dubai's Investment Corporation of Dubai. It is an organisation
which mainly focuses on providing passenger transportation services. The vision,
mission and value statement of the organization are as follows:
■ Vision statement of Emirates Airlines
■ Mission statement of Emirates Airlines
■ Value statement of Emirates Airlines