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Assignment on Business Ethics - Apple Inc

   

Added on  2020-10-22

17 Pages3952 Words269 Views
BUSINESS ETHICS

Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1About the organisation...........................................................................................................1Ethical issues handle by Apple Inc.........................................................................................2Impact of ethical practices on Stakeholders...........................................................................3Application of Ethical theories to Apple................................................................................6PART 2............................................................................................................................................8Sustainability and Corporate social responsibility.................................................................8PART 3..........................................................................................................................................10Reflection.............................................................................................................................10Recommendations................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness ethics is refers to the values, norms and attitudes in which an organisation isformed and the way in which a business deal with the world. The study aims to identify theethical issues, challenges and success. Apple Inc. is an American multinational technologycompany that designs, develops and sells computer software, electronics and online services. Itwas found by Steve Jobs, Ronald Wayne and Steve Wozniak in 1976 and it is headquartered inCupertino, California.The study will analyse the ethical issued that has face by the company in the past andhow they tackle the issues by ethical and unethical practices. In this analysis, some theories ofbusiness ethics will also being applied. Lastly, by comparing Apple Inc. to other organisation itwill be evaluate that how they promote sustainability and CSR.PART 1About the organisationApple Inc. faced many issues and challenges throughout its history of business (Barry,2016). The share price of the company in 1997 was around $3.30 and in 2011 its share pricesrisen to $339.87 (Apple Inc. Company, 2019)). The success of the company is based on creatinghigh quality, innovative products and services. The company has also won one of the first in theworld by Fortune Magazine most admired company. The brand value of Apple Inc. is more than$153 billion that makes the company most valuable brand in the world. Many of the consumersare drawn to Apple because of the superior quality of products and a feeling of high status andenjoyment from using the company's products and services (Butler, 2018).1

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