(Solved) Assignment on Business Strategy

Running head: BUSINESS STRATEGY
Business Strategy
Name of the Student:
Name of the University:
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BUSINESS STRATEGY
Table of Contents
Introduction......................................................................................................................................2
Key Objectives.................................................................................................................................2
Aims of the Study............................................................................................................................2
Significance of developing Business Strategy.................................................................................3
Ford Motors: Successful Business Strategy....................................................................................3
Holden Motors: Failed Business Strategies.....................................................................................6
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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BUSINESS STRATEGY
Introduction
Business strategy is often conceptualized as the high-end planning process of a firm to
reach towards the specific business objective. According to Leonidou et al. (2017), the business
companies need to identify the most fruitful strategies that can lead to success through achieving
growth and a strong competitive position. The effective business strategy even determines the
fruitful financial growth in a competitive business scenario. Similarly, if the strategy fails, the
firm either needs to alter the strategy or make the necessary changes on the exiting strategies.
(Leonidou et al. 2015). The report would be based on two different scenarios observed in Ford
Motors and Holden Motors that led towards success and failure respectively. The strategic
directions and reasoning of success and failures would be also discussed in this report to provide
the fruitful insights regarding the effectiveness of the fruitful business strategies.
Key Objectives
 To identify the fruitfulness of adopting appropriate strategic decisions to ensure
sustainable business practices
 To critically analyze the effective strategic implementation of Ford Motors that led
towards success
 To investigate the strategic failures faced by Holden Motors in a competitive scenario
Aims of the Study
The study in store identify the impact of fruitful business strategies adopted by the
business market is for strengthening the organisational position in a competitive market. The

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BUSINESS STRATEGY
study also attempts to identify the key areas that influence the business success or failure in a
specific manner.
Significance of developing Business Strategy
Business owners always look forward to develop the most suitable business strategies
that would lead towards success. Martinez-Simarro, Devece and Llopis-Albert (2015) pointed
out that business owners associate the workers to establish the fruitful business strategies for
effective sales, internal accounting functions, and customer service. Business strategy is
generally defined as the appropriate methods and tactics that are used for managing businesses
(Gandhi 2017). The development of the preferable business strategy helps in retaining the
customers in a quickest way. It includes the development of the suitable programs that follow up
the customers and ensure the functions of the products or services (Doran and Ryan 2016).
Resource allocation is also one of the fruitful business strategies that are needed to be followed
in a systematic way. The personnel, marketplace, reputation, customer base, manufacturing
process, company patents, and logistics are some of the most specific resources that create the
success path for the businesses. The business leaders need to pay attention towards the
appropriate method of undertaking the strategic decisions, which would drive the businesses in a
significant way (Martinez-Simarro, Devece and Llopis-Albert 2015). Similarly, many businesses
face the failure in implementing the appropriate strategic direction that can ensure success for the
future prospects.
Ford Motors: Successful Business Strategy
Ford Motors is one of the leading American automotive companies in the international
business market. It has been observed that the automotive industry has expanded drastically and