Analyzing impact and influence of macro environment on given organisation and strategies

BUSINESS STRATEGY

Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Analyzing impact and influence of macro environment on given organisation and strategies............3
LO2.............................................................................................................................................................7
P2 Analyse internal environment and capabilities of a given organization using appropriate framework
.................................................................................................................................................................7
LO3.............................................................................................................................................................9
P3 Applying porter’s five forces model evaluate the competitive forces of a given market sector in
organisation.............................................................................................................................................9
LO4...........................................................................................................................................................10
P4 Applying a range of theories, concepts and models interpret and devise strategic planning for a
given organisation.................................................................................................................................10
CONCLUSION.........................................................................................................................................13
REFERENCES..........................................................................................................................................14

INTRODUCTION
Business strategy is a prominent term that is used by an organisation to gain the
competitive advantage and longer sustainability in the marketplace. It is an integration of all the
decision that is taken place to accomplish the desired goals in a specified time. This report
includes the Marks and Spencer Company that is one of the largest British retailing companies in
the UK. It includes the analysis of internal and external environment that helps in gaining the
success in the market. It also helps in showing the porter’s five forces model that helps in gaining
the competitive advantage in the competitive market. At last build an strategic plan that is based
on the strategy that is develop by using specified theories and model so that it gives the effective
results in making the strategic plan and also helps in earning more profits and larger customer
base(Yuliansyah, Gurd and Mohamed, 2017).
LO1
P1 Analyzing impact and influence of macro environment on given organisation and strategies
Mission
The mission of M&S is to offers the inspirational quality products to their customers that
helps in enhancing the customer base and helpful in earning profits.
Vision
The major vision of M&S is working to gain global congruence for the national and
globally present organizations so that they can measures their key performance according to that.
Objectives
The main objective of the M&S is to became a leader in food and fashion sector that
helps in renowned the global brand that can create the tough competition to the rival
firms(Martinez-Simarro, Devece and Llopis-Albert, 2015).
Strategy
It refers to a action which is taken by the manager of the company to accomplish and
achieving the targets in an appropriate manner. It is followed in proper direction so that high

objectives can be achieved. In case of M&S this strategy can be helpful in achieving the goal and
allow company to follow various strategies in an effective direction. So that they can achieves
the success in the local and international market.
Role of a strategy
The major role of a strategy is to attain the overall objectives so that company will sustain
for a long term in the marketplace. In case of M&S the role of strategy is to satisfy the
customer’s demands and gaining the competitive advantage in the market so that firm will earn
higher profits.
Strategic direction
It refers to the strategic direction that is helpful in attaining the goals and place the
company vision on top priority so that company will face more success and profits in the long
term.
Different strategic planning direction
Benchmarking – In this strategic direction M&S will compare their performance with
the leaders in the market that helps in analyzing the market position in which firm operates. it
helps in suggesting the best strategy to increase high profits.
Business analysis – It is very essential to analyse business by the M&S so that they know
the strength and weakness that helps in attaining the goals and taking the right strategy for longer
sustainability.
Stakeholder’s matrix
This matrix is very essential for M&S because it shows the important stakeholders and
their power and interest in the company. It includes some steps that shown below(Burlton, 2015).
Step1: In this step M&S prepare a list of their stakeholders that includes employees,
shareholders, customers, sales department, suppliers, government etc.
Step2: After preparing the list by M&S manager it can examine them by their interest
and power.