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Assignment on Fashion Houses - Doc

   

Added on  2020-10-22

7 Pages1236 Words262 Views
Fashion Houses

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Effect of fashion houses on the trends within the industry....................................................3Difference between hair and makeup.....................................................................................4Difference between two fashion editorial photographers.......................................................4Images of different makeup looks from Editorial..................................................................5.CONCLUSION...............................................................................................................................6REFERENCESS..............................................................................................................................7

INTRODUCTIONFashion house is a company which specialises in designing and selling high fashionedclothes and other fashion accessories (Edelmann and Mohr, 2018). The main aim of this projectreport is to build an understanding about the influence of fashion houses on trends of an industry.In this report various fashion houses are analysed in order to ascertain their effect. Other aspectsof fashion industry such as hair, makeup and photography is also evaluated in this report.MAIN BODYEffect of fashion houses on the trends within the industry.Trends are referred to the preferable choices of most of the individuals which isdetermined by specific forces. Trends in fashion industry is considered to be influenced most bythe fashion houses such as Dior, channel, Alexander McQueen and etc. Factors of these fashionshouses which effect trends within the industry are mentioned below:Technology - According to current scenario of the world, technology is the mostinfluential force. In this case, fashion houses indulges technology in their operations such asusing for advanced machinery by which texture of cloth differs from regular piece of clothing.Using this kind of material becomes a trend which has impacted other companies of industryalso. For example: Dior is a fashion brand which believes in designing clothes with best ofmachines to get different texture and these type of cloth is in trend (Härkönen, 2018)Celebrities and influencers - Fashion brands invest high value to design andmanufacture their designer pieces but without any marketing there is less chances of attainingreliable profits. It is considered that customers are tend to purchase those items which are intrend. In order to set a trend and influence it, fashion houses market their clothes throughcelebrities or fashion influencers. For example: Channel has recently signed Kristen Stewart, awell known Hollywood celebrity to be their brand ambassador.Consumer needs - Following the fact that products which are in necessity are able toearn a treasure. Fashion Houses such as Alexander McQueen tend to influence trend bydesigning clothes which are observed to be a necessity for customers. For example: AlexanderMcQueen started to design clothes for customers of India and in order to inflict the trend theyascertained the necessity of those customers which is to have clothes with a combination ofethnicity and fashion. 3

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