Key Issues Affecting Clothing and Accessories of Alexander McQueen

Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Identifying and describing two key issues affecting the Clothing and Accessories of
Alexander McQueen...............................................................................................................2
Using the PESTEL model for categorising and explaining the two issues............................3
Discussing the positive and negative impacts of two key issues in organisational context.. .5
A reflection on any challenges I faced and overcame while preparing this report................6
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8
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INTRODUCTION
Business environment is a combination of internal and external factors that influences the
business its decision making and a company’s operating situations. Business environment is a
broad term that include factors such as the emphasis stakeholders have over business, the
economic and social trends and the market condition. The report is developed on Alexander
McQueen, which is a British luxury fashion house founded by the fashion designer Alexander
McQueen in 1992. it is a popular British fashion brand and specialises in fashion industry. The
brand designs and produces fabulous garments for men and women offering ready to wear
apparel and accessories that are entirely designed by the designers associated which the company
Alexander McQueen (Hamilton and Webster, 2018). The report covers identification of issues
affecting the clothing and accessories sector of the UK. Moreover, the positive and negative
impacts of these issues on organisation are discussed. Furthermore a reflective paragraph is it
produced on two challenges faced while preparing the report.
MAIN BODY
Identifying and describing two key issues affecting the Clothing and Accessories of Alexander
McQueen.
Business environment is a combination of internal and external factors that influences the
business and operations of the company along with holding use impact on the decision making of
the businesses. Clothing and accessories comes under fashion industry and one of the most
revenue generating unit in the fashion world. the business environment of fashion industry and
different companies operating the industry have impact over the businesses and more importantly
on revenue and profit units (Fabuš, 2017). The market regularly fluctuates and changes rapidly
due to the influence of various factors and components present in the marketplace. These market
fluctuations impacts the internal and external business environment of the organisation. Issues
and challenges faced by clothing and accessory manufacturer and seller Alexander McQueen are
as follows:
 Changing taste and preferences- The greatest influencing factor on fashion industry
and most importantly clothing and accessories sector is of changing taste and preferences
of the customers and people in the economy. Alexander McQueen is an international
brand which is domestically situated in London but serves to worldwide customers.
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