Assignment on Global Events PDF

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART A...........................................................................................................................................1
1. Diversity of global events industry along with its structure and different types of events
within society...............................................................................................................................1
2. Explain the factors which influence the development of event industry on local or global
level..............................................................................................................................................3
3. Evaluate key factors that impact structure, development or organization related to the event
industry and role of events in the society.....................................................................................4
4. Use critically evaluation techniques in order to analyse that how key factors influence event
industry........................................................................................................................................4
5. Explain the range of value, impacts & legacy of global events in context of environment....5
6. Review management strategies to support global events and its development.......................5
7. Critically evaluate management strategies which used in event industry................................6
8. Critically review the impact of global events on different level of the environment..............6
PART B............................................................................................................................................6
Covered in PPT............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Global events means any event which happen all over the world which increase
interaction between different countries, people and community. Events can be classified on the
basis of size, type of context (Cabrera, Jones and Theimer, 2011). These events can be private,
corporate, charity etc. it will impact society. Global events will enhance knowledge to the
community which required for further improvement or social development. This project based on
London’s ExCeL Exhibition Centre which is international event hosting company. They wanted
to expand expand further and for ut they have to conduct market research for effective analysis.
This report cover various topics such as diversity of global events industry along with its
structure and role of different types of events in society. Explain the factors which impact
development of event industry in the world. In addition, it include range of events which impact
environment so organization use management strategies to support responsible environment.
MAIN BODY
PART A
1. Diversity of global events industry along with its structure and different types of events within
society
Event industry: When any organization or individual attend any job faire, festival,
confess etc. it will be arranged or managed by someone which comes under the business of
events sector (Cornelissen, 2017). It is also known as event management or planning where it
include one party planner to the large size business events. ExCel Exhibition Centre is the
company of event management sector which conduct various successful events such as Olympic
Venue in 2012.
Different types of events on the basis of:
On the basis of size:
 Mega event: It include those events which are big in size and influence as well as impact
the economy and become a popular topic for media. For example: Sports mega event
received much criticism because it improve awareness of the brand related benefits.
 Hallmark event: These events are related with the specific mark such as ethics or spirits
of town, those events that pronounced with similar name of any city or region. For
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