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Global Event Management - PDF

   

Added on  2021-02-20

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GLOBAL EVENT

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3P1 Diversity of global event industry ........................................................................................3M1 & D1 Evaluate the key factors that have influenced the development, structure andorganization of the events in society...........................................................................................5P3 The value, impacts and legacy of a range of global events on the environment...................6P4 Review management strategies used to support responsible event development .................6M1 & D1 Critically evaluate the specific management strategies used by the events industryto support responsible event........................................................................................................7Part B...............................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONEvent management can be determined as an application of managing a project to thecreation and development of festivals, events and conferences. Global events can be defined asevents which are being taking place globally, these may be any type of events which have aglobal cause. Present study is based on ExCeL exhibition centre which is based in London, UK.Further this report involves diversity of global event industry with factors influences theirdevelopment. Lastly, this report comprises an analysis of macro and micro environment which isbeing used to determine the factors influencing decision making of global events.MAIN BODYLO1P1 Diversity of global event industryEvent industryis the industrywhich looks at managing, planning and organizing different eventlocally or even globally. Event industry has seen good growth in last couple of decades thereason behind is the changing preference and taste of the customer in the market. The anothermain reason is the diversity which has been brought by the event industry globally (Bouchon,Hussain and Konar, 2017). Diversity of the event industry can be better understand with the helpof dividing the event on different basis:On the basis of SizeLocal Event: This are the event which are organized at a small level such as graduationceremony, local festival etc. Generally the audience attending the event used to come from thelocal market itself. These are the event which are small in the size but these type of the eventgenerally occur on the regular basis.Major Event: Major event is the event which used to be organized at a bigger level in which thenumber of the participant is large as compare to the Local. This event bring significant economicbenefits to the cities and regions in which they are hosted. This economic development alsoincludes significant participation from private sector entrepreneurs.Hallmark Event: Hallmark Event is the event which is organized with keeping internationalstatus with it. The main role of this event is to provide the local community or the hostcommunity with an opportunity to secure high prominence in the tourism market place. Thisevent can also be organized on global level. Olympic is the example of global Hallmark Event(Caputi and et.al., 2016).

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