Diversity of Global Events Industry: Structure, Organization, and Role

Global Events

Table of Contents
INTRDOCUCTION ........................................................................................................................3
PART (A).........................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analyse the diversity of global events industry by considering its structure and
organisation & role of different types of events in society....................................................3
P2 Describe the elements that influenced the development of events industry globally.......5
TASK 2 ...........................................................................................................................................6
P3 Analyse the values, impacts and legacy of a range of global events on environment in
which they operates................................................................................................................6
P4 Assess management strategies used to measure the impact which is responsible event
development for a range of global event................................................................................7
PART B( covered in PPT)...............................................................................................................8
TASK 3............................................................................................................................................8
P5 Critically analysis the positive and negative impacts in context of macro-environment of
global events: .........................................................................................................................8
TASK 4............................................................................................................................................9
P6 Conduct a SWOT analysis for a particular events to analyse and evaluate the criteria
necessary for the successful planning of events.....................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRDOCUCTION
Event means collection or gathering of people in large number. For this event organiser
develops and conduct event on large scale such as conferences, festivals, sound of music,
concerts and many more. Event industry is very diversified on the basis of size, form and
content. Many organisation conducts events in order to advertise or grab large amount of people
for generating revenue from them. In which global events are conducted on international level
for understanding the culture and behaviour of interested people those who attend events.
Corporate under this industry is varies from size type and resources(Cvetkovich, 2018). This
report is based on London 'S Excel exhibition centre who organise events at international level.
In order to archive success they conducted Olympic event in 2012. further more this report
discuss about PESTLE and SWOT analysis in order to examine the internal and external factor
to achieve growth and success as well as explains the different factors of diversification of event
industry.
PART (A)
TASK 1
P1 Analyse the diversity of global events industry by considering its structure and organisation
& role of different types of events in society.
Global events refers to those events which are for limited period of time in order to reach
globally which requires significant public investment & left impact on population and built
environment. The conducting of global events such as Olympics, Expos, world cups, culture
festivals have long been seen as possibility to imitate growth and development. There are many
ways of categorising or grouping events that can be on the basis of size, form or content. All
these categories of events is discussed below:
On the basis of Size
In this events are characterised according to the size and scale. In which it includes major
events, mega events, hallmark events and local community events.
Major events- It refers to any activity that attracts huge number of people. This event is
based on scale & media interest. It gives economic benefits too. In which it involves concerts,
dance parties and large exhibition in order to grab ample numbers of individuals. The isle of man

host two significant annual events of TT race and Silverstone which has the British Formula one
grand Prix. In UK sport events needs three main elements for major sport events and that are,
 It needs competition between team & individuals who repents their nation
 it need to be attract large number of public across globally by media coverage or
spectator attendance.
 It must hold international significance for sports concerned and features.
Mega events are larger than regular events which affects entire economies and prevail in
global media. These events generally creates competitive auction. It involves several events such
as Olympic games, FIFA World Cup & many more world fairs(Diffenbaugh, 2020). It is not easy
for other events to fit in this category. Marris inGetsz defines mega events in following ways like
volume of events need to exceed 1 million visit in for that require minimum capital cost $ 500
million. Example of mega event are world student game in Shiffied and Euro '96 football
championship and commonwealth games.
Hallmark events- These are those events that become so known with the vital principle
or attribute of town, city, states & country. These events are one time conducted events for a
limited period of time that develops awareness and profit of tourism destination in short and long
term. All these are totally deepened on the success and uniqueness of events which creates
interest and attracts large numbers of people. Example of Hallmark event is Kentucky Derby
host in US.
Local community events- Many communities host events within their locality during
festivals for fun or entertainment values. Through these events they help crowded people to
expose new ideas, experience and encourage them to participate in spot and art festival, example
of this event is Asian Mela- Waltham Forest.
On the basis of content or form -
In this events are classified on the basis of culture, regions, behaviour, business etc.
culture events – it includes performance of artistic expression. it can comes under the
category of major events. For example Phantom of Opera and music sounds that generate
tourism revenue.
Arts festivals – This share large numbers of characteristics that includes intense artist.
There events are time specific events. They conduct these events with the clear purpose and