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Assignment on Industrial Attractiveness

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Added on  2020-10-22

Assignment on Industrial Attractiveness

   Added on 2020-10-22

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Industrial Attractiveness
Assignment on Industrial Attractiveness_1
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK...............................................................................................................................................3Industry attractiveness.................................................................................................................3Market size of Cosmetic Industry...............................................................................................4Porter Five Forces on Cosmetic industry....................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Assignment on Industrial Attractiveness_2
INTRODUCTION Industry attractiveness is based on future growth of market. It is generally depends on thesize of industry and perception of customers. There are number of organisations which areengaged in manufacturing and selling wide range of cosmetic products which brings hugechallenges for new cosmetic product to achieve sustainability in market. The present assignmentis based on the cosmetic industries who deals in Bulgarian gel products. This report covers themarket size, profit margins etc. along with Porter's five forces model.TASKIndustry attractivenessIt is defined as an activity of organisation which generates profitability with determiningthe risks. It depends on the competitors who are existing in the marketplace along with theirstrength, margins and supply of products in compare of the organisation (Craig and Campbell,2012).
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