International Business America Report 2022

Running head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Name of the Student
Name of the University
Author note

INTERNATIONAL BUSINESS1
Executive summary
COCA-COLA Company is one of the leader in the beverage industry that is known for
producing non-alcoholic beverages for about more than 100 years. This American
multinational corporation was invented by Dr. John Pemberton in the year 1886 in the month
of May. The market that is growing at present is dependent on the technological changes,
integration of the markets, goods and services, as well as capital across various countries that
are creating a competition worldwide and this competition, is creating an integrated space
that is known as globalization. This report discusses about the strategic management,
operations management and the overall strategies used by Coca-Cola and the methodology
used to identify these and the recommendations for improving the strategies of the
organization.

INTERNATIONAL BUSINESS2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................4
International strategy of Coca-Cola.......................................................................................4
Analyzing international opportunities....................................................................................6
Selecting and managing entry modes.....................................................................................8
Foreign Direct Investment (FDI)...........................................................................................9
Network models- Alliances....................................................................................................9
Joint ventures.......................................................................................................................10
Developing and marketing products........................................................................................10
Product development strategies of COCA-COLA...............................................................10
Marketing strategies of COCA-COLA................................................................................11
Managing international operations...........................................................................................12
The manufacturing process of COCA-COLA......................................................................13
Quality management............................................................................................................13
Inventory management.........................................................................................................13
Hiring and managing employees..............................................................................................14
Conclusion................................................................................................................................15
References................................................................................................................................17

INTERNATIONAL BUSINESS3
Introduction
COCA-COLA is produced by the very familiar and renowned company COCA-
COLA COMPANY (Coca-Cola. 2020). It is an American multinational corporation that
serves more than 200 countries across the globe. COCA-COLA COMPANY is one of the
leading beverage company that is known for producing non-alcoholic beverages for about
more than 100 years. This American multinational corporation was invented by Dr John
Pemberton in the year 1886 in the month of May. The first acquisition that was done by
COCA-COLA was on minute-maid in the year 1960. The company is a public based
company, and the main corporate headquarter is located in Atlanta, Georgia. The country was
founded in the year 1892, approximately 128 years ago (Coca-Cola. 2020).
COCA-COLA has a very deep assortment in terms of quality ad products. There are
more than ten products under this parent company, and there are many variants available for
this particular brand. In the early times during the year 1886, a pharmacist from Columbia
named John Pemberton sold the original coca-drink as a medical beverage to others in the
market (Coca-Cola. 2020). A replacement product of alcohol was made by the addition of
carbon dioxide with sugar which turned out to be carbonated water with the addition of other
components like cocaine and caffeine. This product was invented by John Pemberton in the
year 1886 and later was named as COCA-COLA.
COCA-COLA has now become the marketing and the global leader of the beverage
industry and serves about 1.7 billion people every day (Coca-Cola. 2020). The company
operates in more than 200 countries and has a very firm marketing strategy for selling its
product across the globe. COCA-COLA constitutes of carbonated water, caffeine, sugar,
phosphoric acid, caramel flavour and natural flavourings. COCA-COLA targets all the age