logo

Strategic Management Assignment Coca Cola

9 Pages1947 Words882 Views
   

Added on  2019-09-19

Strategic Management Assignment Coca Cola

   Added on 2019-09-19

ShareRelated Documents
STRATEGICMANAGEMENT
Strategic Management Assignment Coca Cola_1
1ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Mission.........................................................................................................................................4Vision...........................................................................................................................................4Issues faced......................................................................................................................................4Application of Generic Strategies by Coca Cola.............................................................................5Differentiation..............................................................................................................................6Cost Leadership............................................................................................................................7References........................................................................................................................................9
Strategic Management Assignment Coca Cola_2
2Executive SummaryCoca Cola was established in the year 1886 by John S. Pemberton. Coca Cola is a leading softdrink manufacturer of the world. The company is distributing its products in around 200countries across the globe. Portfolio of the company consists of 400 brands, which involves softdrinks, bottled water, juice and energy drinks. Coca Cola is well known for its soft drink i.e.coke. This report aims to analyse the application of generic strategies in the soft drinkmanufacturer Coca Cola. The report will discuss how the organisation have utilised the porter’sgeneric strategy in order to achieve the goals that have been set. The organisation is using costleadership and differentiation strategies in order to tackle the issue of decreasing sales because ofthe rise in the concerns regarding obesity and health. The company have utilised the strategieseffectively for overcoming these issues which is discussed in detail in the report.
Strategic Management Assignment Coca Cola_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Demonstrate in Keurig Dr Peppe (pdf)
|17
|7203
|36

Global Financial Strategy of Coca-Cola : Report
|19
|4280
|78

Global Financial Strategy
|21
|1010
|66

The Diversification of Coca-Cola: Globalization & Strategic Fit
|13
|4109
|525

Applied Logistics and Supply Chain Management
|10
|3016
|21

Internal Analysis of Coca Cola
|13
|2541
|286