Strategic Management Assignment Coca Cola

Added on - 19 Sep 2019

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STRATEGICMANAGEMENT
1ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Mission.........................................................................................................................................4Vision...........................................................................................................................................4Issues faced......................................................................................................................................4Application of Generic Strategies by Coca Cola.............................................................................5Differentiation..............................................................................................................................6Cost Leadership............................................................................................................................7References........................................................................................................................................9
2Executive SummaryCoca Cola was established in the year 1886 by John S. Pemberton. Coca Cola is a leading softdrink manufacturer of the world. The company is distributing its products in around 200countries across the globe. Portfolio of the company consists of 400 brands, which involves softdrinks, bottled water, juice and energy drinks. Coca Cola is well known for its soft drink i.e.coke. This report aims to analyse the application of generic strategies in the soft drinkmanufacturer Coca Cola. The report will discuss how the organisation have utilised the porter’sgeneric strategy in order to achieve the goals that have been set. The organisation is using costleadership and differentiation strategies in order to tackle the issue of decreasing sales because ofthe rise in the concerns regarding obesity and health. The company have utilised the strategieseffectively for overcoming these issues which is discussed in detail in the report.
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