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Assignment on Manufacturer Company

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Added on  2021-01-02

Assignment on Manufacturer Company

   Added on 2021-01-02

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Assignment on Manufacturer Company_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK ...........................................................................................................................................1CONCLUSION ...............................................................................................................................4REFERENCE ..................................................................................................................................5
Assignment on Manufacturer Company_2
INTRODUCTION A business is refers as the activity through which an individual earns his living byproducing, buying or selling goods and services (Ma, 2013). Organisations are widely concernon diversifying their business as to enhancing their business activities and minimizing risks ofeconomic fluctuation in the market. Elio Motors is the low cost three wheeled vehiclemanufacturer company which is founded by Paul Elio in the year of 2009. The company islooking to diversify into the Chinese market in order to gaining more profitability throughintroducing new and innovative auto mobile products. For this purpose, it is required for thecompany to examine the Chinese market, through using external environmental analysis which iscover under this project. Apart from this, all the necessary factors those are helpful fordiversification of the business is being done accordingly. TASK In today's scenario globalization brings various opportunities for businesses to expandtheir operations easily onto the global level and avail the benefits which are offered by a country.However, while expending to overseas, an organisation needs to conduct a careful evaluation ofthe country in which the company is planned to expand. Elio Motors is a innovative threewheeled vehicle manufacturer company. Elio Motors is planning to expand their businessoperations into China and it is the most attractive business location in the world. The major aimof the firm is to revolutionize the American transportation, the company is creating the ultimatevehicle for virtually every budget. China is famous for its innovations, the Chinese economy isdominated by the service sector and it contributed as huge amount in the growth anddevelopment of the economy. Before diversifying into the Chinese market it is essential for ElioMotors to analyse the market condition as to conducting their business operations in effectivemanner. PESTLE analysis is the most appropriate strategy to analyse the Chinese businessenvironment. It has various elements, which are described as below: Political Factor: China is the most powerful country on the ground of advancedtechnologies and innovation, It also considered as the fourth largest country in the globe by theland area. Political factor is the primary aspect of environmental analysis as it is the mostessential tool which has a direct influence on the business activities. Political factor is based ontwo major elements like government regulation and legal issues (Mao and et. al. 2012). Both the1
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