Assignment On Marketing and Entrepreneurship
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Added on 2020-03-01
Assignment On Marketing and Entrepreneurship
Added on 2020-03-01
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Running head: MARKETING AND ENTREPRENEURSHIPMarketing and EntrepreneurshipName of the StudentName of the UniversityAuthor note
1MARKETING AND ENTREPRENEURSHIPActivity 2Nestlé Australia Ltd announced on July 2012 that it has agreed to sell its Peters IceCream business, including its Mulgrave factory, to funds advised by Pacific Equity Partners(PEP) for an undisclosed sum.Under this sale, PEP will be acquiring the iconic form of Peters ice cream brand and togetherwith the well known and the loved sub-brands such as the Original, Light & Creamy, Billabong,Frosty Fruits and Monaco Bar1. The Pacific Equity Partners will also acquire a long-term licensefor the market and sell it to the Australian global Nestlé ice cream brand, which mainly includesDrumstick, Heaven, Maxibon, Skinny Cow and Milo Scoop Shake.Nestlé Australia Managing Director Graham Campbell said:The Managing director of Nestle have said that they reviewed the broad ranges of the business inAustralia and they have decided to sell the Peters Ice cream with the view to focus on theirportfolio2. The Peters brand have continued to play a very major role that has a diversified rangeof the food sectors that are reflecting the long term commitment of the food industry ofAustralia. 1Beckett ST, Fowler MS, Ziegler GR, editors. Beckett's Industrial Chocolate Manufacture and Use. John Wiley &Sons; 2017 May 8.2Goff HD, Hartel RW. The Ice Cream Industry. InIce Cream 2013 (pp. 1-17). Springer US.
2MARKETING AND ENTREPRENEURSHIPThe strong position held by the Peters ice cream is a tribute to those 500 members who made itand distributed its sale in Australia. Nestle is very proud to be a part of the story of Peters Icecream as it is a very successful brand and it will continue to attract the loyalty of the people whoare in love with Peters Ice cream. The Managing Director of the Pacific Equity Partners, Rickard Gardell have said that he ishoping to work with the Peters team as they are doing exceptional work and he wants to take thebusiness of PEP further with them.The Pacific Equity Partnersis a leading form of the Australasian private equity that arecurrently focusing on the buyouts and the late stage of the expansion of the capital in Australiaand in New Zealand3. This firm has a long track record of investing in and growing businesses,with a significant experience in the consumer goods sectorPeter Ice Creamhas a 105 year heritage in Australia, with brands including Drumstick, Heaven,Billabong, Maxibon and Monaco Bar as well as a range of ice cream tubs 4.Nestléis the world’s leading Nutrition, Health and Wellness company. It has had a presence inAustralia since the 1880s and currently employs around 4000 people across Australia. Its brandsinclude Nescafe, Milo, Maggi, Kit Kat, Allen’s, Uncle Toby’s, Purina and Nespresso.3Elliott C. ‘Big Food’and ‘gamified’products: promotion, packaging, and the promise of fun. Critical Public Health.2015 May 27;25(3):348-60.4Elliott C. ‘Big Food’and ‘gamified’products: promotion, packaging, and the promise of fun. Critical Public Health.2015 May 27;25(3):348-60.
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