Assignment on Mc Donald's Business Report

Business Report
(Mc Donald's)
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TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
An analysis of Mc Donald's operations ......................................................................................3
Recommendations for reducing the amount of food wastage......................................................8
Conclusions and Recommendations indicating strengths and weaknesses of operations...........9
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To- The CEO Of Mc Donald's
From- XYZ
Date- 8, December, 2015
Subject- A brief description and analysis of operations of Mc Donald's
INTRODUCTION
Mc Donald's is a leading chain of fast food providing fast food and drinks to wide range
of customers. Presently, company is providing its services in 119 countries with more than 35000
outlets. The organization serves to wide range of consumers and its food, services are
appreciated and loved by all (Cantor and Macdonald, 2009). For instance, parents like Mc
Donald's as its favorable place, its outlets are available in convenient locations. Thereafter,
children like large number of food range; burgers, nuggets, fries, donuts etc provided by
company. Thereafter, old age individuals like it because services are quick and food is not too
expensive. McDonald's is able to provide effective services because production process is
systematic, there fixed time allotted for each activity. There is prior planning of production
process to meet the upcoming demands. Thereafter, there is fixed process of preparing different
food items. In this respect, observation check list is prepared which states the sequence in which
food should be prepared by staff. In the present business report, a brief description about the
operating process and the style of working of McDonald's will be detailed out (Slack, 2015).
An analysis of McDonald's operations
The McDonald's is among fastest growing company which is expanding its business
functions speedily. The major contribution of its increasing laurels is due to effective operations
process and ensuring greater satisfaction to customers. McDonald is able to take care of all the
needs of customers such as, it organizes birthday parties, events like face paintings for kids etc.
the company adopt segmentation and targeting strategies to reach the all range of customers.
Such as to impress the kids it organize fathers day or mother days on behalf of them for their
parents (Krajewski, Ritzman and Malhotra, 2007). Further, it influence elderly by do not letting
them stand in the queue. Thereafter, for youngsters it organizes face paintings etc. Thereafter, by
providing fast services, keeping low cost, attractive design of outlets etc it attracts large
customers and increase customer base. In this report, the analysis of operations of Eastborough
restaurant will be detailed out. The outlet of Mc Donald's is situated in the main shopping area
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which provides convenience to customers. The layout of restaurant consists of seating area that
comprises of two floors, and area where operations are done; counter, production and grill area.
The layout of restaurant is designed in such a way that services could be delivered to customers
as quick as possible. The production area is just designed behind the counter area so that food as
soon as its is produced is served to customer (Russell and Taylor-Iii, 2008). Every section in
production area is well organized and labeled so that there is no haphazard while service
delivery. Further, there are 10 tills at counter area which are all working during peak hours so
that customers need not stand long in queue and they get their order served quickly. Thereafter,
to maintain the quality of food, there is hot storage for storing fast food and desserts are stored in
cold cabinet.
Further, Mc Donald's change its menu and offerings with the changing needs of
customers this further help company in remaining in competition. In this respect, the company
have started providing healthy food products because, health consciousness among customers is
rising (Sousa, R. and Voss, C. A., 2008). Therefore, the enterprise offers, fast foods, deli options
and low fat muffins, salads. For kids, it is offering apple pie, fruit bag, orange juice, milk shakes
etc. With this aspect, company can overcome the negative image of unhealthy food products.
Therefore, it added more healthy and nutritional eatables. Further, to increase the sales company
undertakes different promotional activities like, introducing happy meals for kids or extra value
meals for adults. To ensure the effectiveness in the service process the counter persons adopt
various selling techniques. There is selling up technique which enables suggesting additional
items by counter person to customer. For instance, suggesting cold drink when customer places
order for burger. Thereafter, there is suggestive technique where counter person suggest of
taking extra value meal which will be more favorable for customers as it comprises of extra
items (Hill, A. and Hill, T., 2012).
Further, there is fixed sequence for providing regular orders of Big Mac, fries, cold drink
or coffee. Therefore, by following a systematic sequence, the staff can increase the efficiency of
their service delivery process. However, in the case of shortfall of particular food item demanded
by customer, immediately call is done made by counter person to production person who
ultimately request grill area. Further, during weak sales periods, food items which are less
demanded are not readily available and they are cooked only on order. Here, salads and deli
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