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Assignment on Organisational Strategy

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Added on  2020-10-23

Assignment on Organisational Strategy

   Added on 2020-10-23

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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Macro environment analysis of BASA...................................................................................1Industry position.....................................................................................................................2Internal resources and capabilities :.......................................................................................1Stakeholder perspective:-.......................................................................................................1CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
Assignment on Organisational Strategy_2
INTRODUCTIONOrganisational strategy refers to policies which has to followed by managers oforganisation in order to achieve business objectives in effective and relevant manner. Thesedays, there are any changes which are taking place in external environment, so it is essential tomake policies through which changes of external environment can be maintained and this needschanges in operations of organisation (Baker, 2014). This report is based on BASA which dealsin Adhesive industry. In this report there is discussion about techniques which is used to collectinformation about macro environment, industry positioning, identification of resources andcapabilities and at last analysing stakeholders perceptive. MAIN BODYMacro environment analysis of BASAMacro environment is the process of environmental scanning. It refers to all the factorswhich lies outside the organisation and are generally uncontrollable. BASA will face the adverseeffect from external environment and it is crucial to make strategies for coping up with thosefactors. It is basically a concept used by companies to track the environment in which they areoperating. Macro environment analysis of BASA is discussed below:-Political factors : These are the factors which which are determine by the influence ofthe government of an economy on the business or an organisation. These factors dealswith the political stability of the country. These are all about how and to what degree agovernment intervenes in the economy. BASA will face the factors like changes intaxation policy, rules and regulations of government, etc. BASA will have to setstrategies in operating in such environments. They will respond to the current andanticipated future legislations and adjust their marketing policies accordingly (Booth,2015). Economic factors : The factors which determines the performance of an economywhich directly impacts upon a business for a long term. The effect can be positive ornegative. These factors are concerned with the profitability and financial stability ofthe BASA. It includes exchange policies, bank rates, changes in currency, inflation ,deflation, etc. BASA will have to deal with these factors very effectively and1
Assignment on Organisational Strategy_3

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