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Business and Business Environment Morrisons - PDF

   

Added on  2020-10-23

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Business and BusinessEnvironment
Business and Business Environment Morrisons - PDF_1
Table of Contents.........................................................................................................................................................3INTRODUCTION...........................................................................................................................3TASK 3............................................................................................................................................3P4 Positive and negative impacts of macro environment...........................................................3TASK 4............................................................................................................................................6P5 Internal and external analysis of organisation in order to identify strength and weaknesses6P6 Strength and weaknesses of organisation with external environmental factors....................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Business and Business Environment Morrisons - PDF_2
INTRODUCTIONBusiness is an economic or organisation system where products and service areexchanged for making money or one another (Alles and et. al., 2018). Similarly, businessenvironment is summation of internal and external factors which influence organisation. It isvery important for organisation to identify environment in order to run business in competitivemarket. The given assignment is based on Morrisons which was founded in 1899 at UnitedKingdom. It is largest chain of supermarket which deals in food drink, magazine, clothing,books, CDs, DVDs. In this report will discuss about macro environment with their positive andnegative impact. The internal and external analysis helps to identify strength and weaknesses.Also discussion about strength and weaknesses of PESTEL analysis.TASK 3P4 Positive and negative impacts of macro environmentThe uncontrollable and external factors which influence business decision making andaffect strategies and performance is called macro environment. It is condition which exist ineconomy rather than specified region or sector. It includes competitors, change in cultural tastes,government regulations, interest rates. It is measured through PESTEL analysis which haspositive and negative impact on Morrisons which is described below:Political Factors- It means government intervention in business and market whichincludes government policy, foreign trade, labour law, trade restrictions, political stability orinstability (Ardichvili and et. al., 2012). Due to Brexit in June 2016, many people leave UnitedKingdom which has impacted political uncertainty in country. Morrisons need to cope up withpolitical situation of country which is arising in market in order to survive and sustain in market. Positive Impact- Political stability of UK and any countries give opportunity toMorrisons to run their business operations more smoothly.
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