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Unit 13 : Conference and Banqueting Management

   

Added on  2020-10-04

13 Pages4293 Words38 Views
Project Brief Response DocumentYour NameYour Student IDYear GroupModule NameConference and Banqueting Management (Unit 13)TermSummer 2017Tutor

Guidance:This document should only be used in conjunction with the main Project Brief Document. The Project Brief will contain full details of the question and any background information; this document contains only a short description of the question.Match your answer to the appropriate section of the task – this booklet will follow the same format and flow as the main Project Brief.Enter your response in the box headed “Your Answer” (the box will expand as you type so you are not constrained by the space).Questions are shown highlighted in green; additional criteria for a Merit Grade are highlighted in beige; supplementary detail for Distinction Grade is shown in orange – you should make responses in all sections.Task 1: 1.1Question Summary: Discuss the size and scope of the conference and banqueting industry in the UKYour Answer:Banqueting includes large halls, spaces or hotel that provide their premises for organising of big events. Also, this includes the offering of various service such as food, wine and other beverages. Banqueting is wide term, it basically means offering food and beverages to people in an event where they sit and eat together.Conference and Banquet industry has grown with a tremendous rate in recent years. The industry has earned huge amount of revenue and profits from its operations all over the region. The industry includes hotels, restaurants, catering companies and various other kind of service providers. Activities of this industry account to over 25 billion to the economy of UK (Walker, 2016.). Spendings are huge which include various occasions and events in different places all over the UK region. The count of attends in the various events was estimated to be more than 100 million. The willingness of people to spend huge amounts of money at events showcases the living standard of the population.The scope of industry is to provide high quality services at the organised events to satisfy the customers and enhance its customer base. Industry also holds a significant potential to integrate the tourism, financial growth and employment opportunities together. Under this various events are organised at various venues. It was noted that hotels were most preferred by the customers ,as hotels accounted to around 61% of the total business programs in the mentioned nation. The total events organised by industry amounted to around 1.5 million. The whoop in conference and banquet industry continues to grow.

It was noted that in the UK region an estimated 7200 conferences and banqueting places are available which offer services to organise programs. The business sector is rapidly growing in UK which creates demand for meeting rooms and halls to organise conferences and meetings (Voris and Cosco Management, 2012.). Meeting rooms in the hotels were estimated to be more than 9 million around the nation. Conference are referred to as meets for consultation, communication of information. Also, the restaurants and catering companies earn large sums of revenue through these events as these provide large orders to the entities which build large sums of revenue.Task 1: 1.2Question Summary: Analyse factors that have influenced its developmentYour Answer:There are several factors that affect development of mentioned industry. PESTELanalysis will be done to describe the political, economic, social, technological, environmental and legal factors that affect the company widely in conference and banquet services.·Political factors: The political factors influence the working of Hilton hotels at large. The rule and regulations implemented by the government regarding the food services impact the hotel and industry widely (Jurevicius, 2013). Moreover, change in value added tax, environmental laws and various other regulations of government influences the operations and earning of Hilton. This capitulates restrictions implementation by political parties on the Hotels. Government is making efforts to increase tourism in UK which will influence Hilton hotels in positive way. The government is also trying to improve services provided by industry which develops the industry.·Economic factors: These factors involve the economic condition of a country orregion. Economical condition of UK highly influences the business of conference and banquet industry. Hilton hotels are highly influenced by this factor. Economic factors include the spending power of population, thus when economic conditions are poor spending power of population drops which creates a evident crisis for the industry. In the time of low spending people are not willing to spend their earnings on events and programs which leads to low failure of the industry.

·Social factors: conference and banquet industry employees large number of work force in its operations. The society gives it a number of employees which runs the functions of Hilton hotel. Change in career attitude or trend will affect the working of hotels widely as without the workforce the industry will take a downfall. The change in career objectives of the people will decrease the numberof people willing to work in the industry which will lead to a shortage of employees (Issa, Chang and Issa, 2010). Without appropriate and skilled employees, the productivity and quality of services will fall creating a critical problem for company.·Technological: Technological solution and up gradation improve the quality and speed of work in the conference and banquet industry. The modernised equipment in the kitchen of the Hilton hotels increase the efficiency of the functions of hotels. Also, the events organising becomes swift with the use technological advancement. The use of software solutions which speed up the manual work of employees help to operate swiftly.·Environmental factors: The increase in awareness among people regarding theenvironmental safety has given rise to major regulation of government for sustainable business. Conference and banquet industry is constantly pressured by government and other awareness groups to decrease the waste of eatable items in the events (Kusluvan and Et.al. 2010.). Hilton hotels controls the waste of food in the organised events and takes initiative to reduce the wastage createdby Hotels.·Legal factors: Legal factors impact the development of conference and banquet industry widely as the companies are bind by various laws of UK which hinder the development of the industry. Health and safety laws made by the government of mentioned nation restrict a standard of food items for the industry which leads to depletion in profits.Task 1: M1Question Summary: The report should be effective and show that clear evidence (and referenced) resource tools were used to undertake the research.Your Answer:

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