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Conference and Banqueting Management :- Assignment

   

Added on  2020-10-23

11 Pages3427 Words199 Views
Conference and BanquetManagement

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1AC 1.1 Size and scope of conference and banqueting industry in UK.......................................1AC 1.2 Analyses of factors that influence development of banqueting industry........................2TASK 2............................................................................................................................................3AC 2.1 Strategic and operational issues involved in effective management of conference orbanquet........................................................................................................................................32.2 Performance and quality review techniques used by the conference and banquetingindustry........................................................................................................................................4TASK 3............................................................................................................................................53.2 factors to consider when organising an off-site conference or banquet................................53.3 Analyse the key menu planning considerations for conference and banqueting events.......54.1 Assess the ergonomic consideration for given conference or banquet.................................6

INTRODUCTIONConference and banquets is a very crucial as well as important part of hotel business andthus it will become even more important to make sure that these sub parts of Hotel industry willbe running effective and thus a proper management of the business can take place. Hotel industryis growing very fast and it is very important to make sure that the overall needs as well asdemands of the customers will be entertained and a proper and effective policies as well asstrategies shall be framed for developing the business over longer period of time. The currentreport will have a proper discussion as to what are the special practices that needs to be adoptedby the organisation for the purpose of effectively serving clients and customers and maintain aswell as build a healthier reputation of the organisation (Rahimi, 2017). TASK 1AC 1.1 Size and scope of conference and banqueting industry in UKHospitality sector is the most growing and developing industry specially in UnitedKingdom. This industry includes hotels, restaurants, camps which provides services ofaccommodations, food and beverages serving and many more. “Service on a plate” is a cateringservice company which deals in providing catering service to various conferences andbanqueting. United Kingdom is a developed nation which has huge opportunities in every filed.Hospitality majorly includes conference and banquet industry which has a wide scope in UK.Conferencing sector includes arranging conferences for corporate meetings and gatherings anddue to high number companies and business organisation, scope of this industry is relativelyhigher than any other industry. Banqueting sector includes arranging various events in banquethalls which consists services of buffets, interiors etc. and due to increasing trend of giving highsociety parties, scope of this industry is rapidly increasing. There are several services which are arranged in Banqueting and conferencing and someof them are Business meetings, cultural events, community events, live shows, concerts, charityevents and many more. According to the secondary research, there are around 46000 hotels inUnited Kingdom which provides above stated services. Apart from hotels, there are nearly100000 properties which are used for these services. In order to simplify and bring efficiency inthis sector, the size of this industry is classified as small, medium and large. In case of smallscale organisations, there is average rate of 30% profitability which is more than medium scale1

banqueting industry. By considering secondary researches, it has been analysed that overallscope of this industry is really high and it contributes around 8% in United Kingdom's economy(Hurrell and Scholarios, 2011). This percentage involves various break downs of services whichare mentioned as below:Conferences and meetings3.80%Cultural events2.10%Corporate fairs1.10%Sports and other musical events0.30%Personal events0.30%Exhibitions0.40%Another method of classifying this industry is time period, small scale organisationsincorporates 1-3 days in arranging an event, whereas medium and large organisations use 7-10days in arranging an event. The profitability and productivity is also relied on this basis. Fewmore services provided by these industries are food facility and corporate corporate meetings.AC 1.2 Analyses of factors that influence development of banqueting industryIn order to serve a report to the general manager of “Service on a plate”, there are variousfactors which influence functioning of conferencing and banqueting sector and some of them arementioned below:Political factors: These influencers are related with the political parties andgovernmental framework. United Kingdom has aggressive government which develops rigidpolicies when it comes to public favour. Banqueting and conferencing sector has to face variouspolicies and rules which can be result in non beneficial for them. In spite of issues, this industryhas contributed around 8% in the country's economy.Economical factors: These influencers are related with the economy of an organisation.United kingdom is a developed nation which has stable economy due to which this industry getsbenefited. Public of this country has several reasons to celebrate due to their success which leadsto ample of business to the organisations engaged in this sector. UK economy is continuouslygrowing which has contributed to the emergence of this new industry.Social factors: United Kingdom has a rich culture and to celebrate their festivals andevents, public of this nation has several reasons to celebrate. This industry is engaged inproviding buffet services in their events, diet and current food preferences are the factors which2

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