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Assignment on Shaver Shop

   

Added on  2021-06-15

10 Pages2995 Words45 Views
Running head: SHAVER SHOP1Shaver ShopStudent’s NameCourseDate

SHAVER SHOP2IntroductionShaver shop was founded in the year 1986 and has grown over the years to become Australia’s largest retailer shop for both men and women personal grooming products. The retailer targets becoming the market leader in the whole world when it comes to all things that are associated with hair removal. The company boasts of having the best knowledge about beauty products for both men and women all over Australia and the rest of the world. It has been able to understand the needs of its customers and offers its products at a low price and offers the best advice in using these products. They have customer friendly employees who have given them the advantage of winning the loyalty of their customers as these employees are always ready to answer and solve the questions asked by the customers about the beauty products (Pour, Nazari & Emami, 2013). The shop has enjoyed favorable market for over thirty years now due totheir belief in providing the customers with the widest range of grooming solutions at favorable prices. The retailer has understood the best way new and the loyalty of old customers is by ensuring that the employees who interact with the customers are customer friendly and ensure that all the issues faced by the customer with the products they acquired from the retailer are solved well (Salehi, Mirzaei, Aghaei & Abyari, 2012).Shaver shop has enjoyed a large audience of customers all over Australia and has been able to establish over a hundred shops in the two countries. As mentioned earlier, the company deals majorly with both male and female hair removal products. These products range from electric shavers, trimmers, clippers and wet shave products. The retailer also deals with other categories of products ranging from beauty, hair care, massage, air treatment and oral care. Women are the majority customers that shop at shaver shop. Shaver shop has taken this opportunity to introduce new beauty products that the women can use. Psychological shows that

SHAVER SHOP3women are more concerned about their image compared to men and will always do a lot to ensure that they are always beautiful. Thus, when selling these beauty products to women, the retailer ensures that they provide advice and instructions about the products to their customers (Carbo-Valverde, Hannan & Rodriguez-Fernandez, 2011). This move has won the hearts of many female customers across Australia and New Zealand. They have also ensured that these products are sold at a pocket-friendly price to their customers (Mandhanya & Shah, 2010).Shaver shop wants to establish a new store in Australia. The report below gives the best recommendations for Shaver shop to select the best location for establishing this location. The reports also give various considerations that the retailer should consider when selecting the location. These factors include demographics of the area, the location of the existing Shaver shopand competition. The report also provides the retailer with the strategies to apply to customize itsstandard product to meet the needs of the target market in the new location and differentiate themfrom other offerings such as Amazon. The report finally gives a communication plan for the first a hundred days of the new location. It also explains the theory of priming the pump of the sales at the new location so as to attract new and first-time customers. Through this, they will be able to reduce risk and encourage trial.LocationBusiness location is very important for any organization that aims at making lots of profits. Technology has taken over and the introduction of online shopping has swept across all organizations all over the world. Despite this factor, location still remains an important factor to consider when setting up a business. The demographics of the location are very important when selecting an area (Önüt Efendigil & Kara, 2010). One needs to understand first the target market such as kids, the retirement community or maybe the working community. The first factor to

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