Strategic Management Assessment 2022

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Introduction
With the assistance of tools for strategic management, it increases the awareness of the
business environment, issues related to strategic aspects, threats and opportunities which helps
in reducing the risks which are included in managing the different decisions which are important,
prioritization of complex companies along with providing framework for the assessment of
relative importance of the different changes which are needed for adopting to changes
successfully. The different environmental changes are among the most important type of
concepts in the recent years which will be helpful for managing the required changes
(Vishnevskiy, Karasev and Meissner 2018). As the business environment is multifaceted, there
are various ranges of strategic management techniques that are being utilized for managing the
different activities successfully and it implements the activities such as PESTEL, SWOT,
Porter’s Model as well as the core competencies that will be creating a strategic effectiveness
on the implementation of the approaches that will be creating efficiency in the productivity
(Rosenberg Hansen and Ferlie 2016). In order to overcome the different internal and external
issues, there are tools which have been discussed and it can b implemented and applied
creatively. The strategic management techniques provides more emphasis on helping the
different managers in different areas of strategic management from strategic analysis to
strategic choice successfully.

2STRATEGIC MANAGEMENT
SWOT Analysis
The main point of conducting the SWOT analysis is to develop the strong business
strategy through making sure that there is consideration of the various strengths, weaknesses,
opportunities and threats of the company which is faced by them in the marketplace. As
commented by Peppard and Ward (2016), the strengths and weaknesses are considered to be
the internal portion that is inclusive of location of business, patents and reputation of business
firm. It can be changed over time with the efforts provided in it and gain high and successful
results. In case of threats and opportunities, there are competitors as well as suppliers which
are happening in the marketplace and it cannot be changed as it is regarding the aspects which
are present in the external environment. The different existing businesses can use the SWOT
analysis for assessing changes in environment and respond effectively (Hm.com 2019).
The SWOT of H&M analyzes the brand with internal strengths and weaknesses and
external threats and opportunities.
Strengths- It is one of the largest global clothing retailers which help them in offering
trendy yet quality clothing to the different customers. The company tries to keep the prices
affordable that can be used by the different individuals and there has been an endorsement of
celebrities in the company which makes them effective. They are moreover present in different
complementary businesses that help them in offering flexibility and better control.
Weaknesses- There is high fee related to maintenance as well as lot of investment in
capital that affects the company’s growth and impact the efficiency inefficiently. The buying of
the different clothing and other items in large volumes can be leading to lowering of affordable
pricing strategies (Hm.com 2019).
Opportunities- The company can implement and focus mainly on the online channel of
selling the different goods and services which is the current trend in the market. The different
emerging economies will be helpful in supporting the expansion plans of H&M which will be
enhancing the growth of the firm successfully (Karadag 2015).
Threats-The weak competitive position of H&M can be proving to be threat for them and
impact positive aspects for other competitors. The unemployment is other factor which is rising
to great extent.