Digital Technology and Business Growth

This assignment presents a detailed project plan template focused on utilizing digital technology to enhance business growth activities. It includes sections outlining project objectives, task breakdowns, time management, and performance evaluation. Learners are tasked with completing the template, reflecting on their understanding of the project's purpose, challenges faced, and lessons learned. The document emphasizes the importance of digital technology in modern business strategies.

Managing Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan that covers aspects of cost, scope, quality, time communication,
risk and resources........................................................................................................................2
P3 Work breakdown structure and Gantt chart...........................................................................4
TASK 2............................................................................................................................................6
P4 Small-scale research by applying quantitative and qualitative research methods.................6
TASK 3............................................................................................................................................8
P5 Data and research using appropriate tools and techniques....................................................8
P6 Communicate appropriate recommendations......................................................................17
TASK 4..........................................................................................................................................18
P7 Value of undertaking the research to meet stated objectives...............................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
.......................................................................................................................................................23

INTRODUCTION
Introducing the new digital technologies in activities of business is helpful in gaining
some competitive benefits from the market place. It provides many advantage to organisation
and also give its contribution in growth of the business. Technology is helpful in the business
transformation and it helps in increasing the revenue of company. This business report is based
on the Victorinox company and it deals in producing of watches. Digital technology gives an
opportunity to business company so that it can sustain at work place for long period of time in an
effective or better manner. Its main benefit to promoting services and products in a proper
manner for earning the more profit. Under this given report mentions about project management
plan which covers aspect of the scope, quality, cost and also resources. The business firm
conduct small scale research with the help of applying the qualitative and quantitative methods
of research for meeting with the objectives and also aims will be discussed under this report
(Andersson, H. and Tuddenham, P., 2014.Busarovs, A., 2011Kasemsap, K., 2016. Langer, A.
M., 2017).
TASK 1
P1 Project aims and objectives
In this present time period, with changing environment of business, demands and wants
of consumers are changing quickly. So it is necessary for each company to fulfil needs and wants
of customers in context to increase sales and achieve the more profit. In this, it is essential for
every business firm is to do its business activities by using effective technology. With the help of
this, company can sere the better services to consumers in a systematic or proper manner. In
context to this, each business firm need to determine appropriate or proper steps and develop
strategies by which they can do this business operations in advance. For promoting the business
activities or products, market department of Victorinox company uses print media, social media
and many other methods. Through this large number of people will be aware about the firm
services. On the other hand cloud technology provides company to store data or information and
then share from the one location to other in minimum period of time. Technology provides the
various number of channels related to communication so that Victorinox company can convey
value and advantages of products and services to the target consumers in an effective or better
manner. These all are helpful in enhancing effectiveness and efficiency of activities of company
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and give contribution towards sustainability or development of an organisation. But at the time
of adopting new technologies , there will be need to Victorinox company for spending more
money on equipments and also machineries.
Technology is helpful in bring cooperation and coordination between business
operations. It helps top management in searching all deviations and then remove all of them in a
proper manner.
AIMS: “The impact of digital technology supporting small business growth and innovation”.
OBJECTIVES:
 To determine an impact of digital technology execution on business operations.
 To examine efficiency of digital technology using on activities and operations of
business.
 To evaluate requirements of transformation of business operations.
RESEARCH QUESTIONS:
 How digital technology impact on execution of digitalisation on business operations.
 What is efficiency of digital technology using on activities and operations of business?
 What are requirements of transformation of business operations?
P2 Project management plan that covers aspects of cost, scope, quality, time communication, risk
and resources
It is necessary for Victorinox company to develop effective or better plan related to the
project management in context to achieve the predetermines aims and goals in an effective
manner. Project management plan is a kind of formal document which is used to manage the
execution of plan. It explains that how project is implemented, controlled and also be closed.
Plan is helpful in doing work in a systematic manner and also administering correct path at the
time of execution of different activities in a proper manner. The organisation makes plan so that
all staff members can do this work in a systematic manner and also achieve organisational
objectives in a proper manner. It will be helpful in providing the long term advantage to an
organisation. Along with this, it is helpful for employer in managing the cost, risks, quality,
communication, scope etc. Generally, there is a requirement of developing project management
plan to make it successful and also useful. Under this kind of plan, Victorinox company wants to
develop its business operations on the online platform with the helps of using advanced or digital
technology. In order to this, it is necessary for this company to consider all given aspects:
2

Scope of project- From technology advancement, demands and preferences of
consumers changes quickly. Under this present scenario, there are several opportunities for
growth of small businesses which are sustaining business environment. It will be helpful in
getting more benefits to company for providing the more variety of goods and services to
consumers.
Risk management- In each business firm, risk in involved. In project, there are different
types of risk are consists. In order to this, it is essential for the Victorinox company to includes
all necessary factors which can cause the risk (Liebowitz and Frank, 2016). Before execution of
the project management plan, it is important for employer to evaluate all risks which is regarded
with the project so its impact can be minimised. In addition to Victorinox company, risk chances
are high as this company is not very popular in watch brand. It is essential for this firm to bear
more risks.
Cost- If the project will be big then their costs will also be high. In regards to this it is
essential for an administrator to arrange and also manage funds in a proper manner through
using the different sources. In context to implement project in a successful manner, company
should have more finance.
Quality control- Under this whole project, aspect of the quality is very important. If the
quality will be good, then in this case project will be effective. Under this, it is a duty of an
administrator to mange better products quality through involving effective or beneficial
components. Victorinox organisation provides better quality of watches to consumers and
maintain the same.
Time- For completion of specific products, there is a need of more time. It is necessary
for employer to keep maintain all activities which are necessary for completing project time.
Communication- It plays a necessary role in making the business successful. In addition
to this, firm need to select the effective channels of communication so that it can communicate
information and message to staff member as well as consumers in an effective manner (Lientz,
and Rea, 2016). Under this Victorinox requires to assure to make the strong communication
between all departments so that the project can executes in a proper manner. If the
communication among staff members will be proper then they all will work together and
complete project on particular period of time.
3

P3 Work breakdown structure and Gantt chart
Work breakdown structure- It is a project deliverable which organise work of team in
to the manageable sections (Michl, Gold and Picot, 2012). Under this, company divide the
projects in to the manageable and simpler tasks. With the help of this employers can work in a
easy manner and they can focus on achieving the aims and objectives of an organisation. In order
to implementing project in an effective manner, project manager uses this kind of method.
Illustration 1: Work break down
structure
The main benefit of conducting a research is to assist an organisation in gathering more
amount of information and data which is concerned to consumer's preferences which facilitates
management in order to making effective decisions related to increase of business organisation
activities. In order to execute the activities of research in a proper manner, it is essential for
researcher to prepare a proper action plan what an administer guide to a researcher. There are
some steps are consist in research which are given below:
 Determination of aims of research.
 Literature review
 Determine problems
 Explain concept of project
 Choose sample size
 Prepare plan
 Analysis data
Under research, these all steps are included (Nograšek, 2011). This kind of research is
depend on the technology transformation.
4

Gantt chart- It is a kind of bar chart which illustrates the schedule of project. It is helpful
in plan project and also explain about the tasks sequencing which are necessary for completion.
It shoes dependency relationship among activities and also the present status of schedule.
Illustration 2: Gantt chart
Victorinox business firm do its business activities in a proper manner and also expand its
business activities in a better way. In order to implementing digital technology in business in
proper manner, it is necessary for Victorinox company to develop a proper or systematic plan
and from this, it can achieve its decided targets in an effective manner.
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TASK 2
P4 Small-scale research by applying quantitative and qualitative research methods
In order to draw a valid conclusion, it is essential for an organisation to conduct the
research in a proper or systematic manner (Rose and et. al., 2015). With the help of selecting an
effective approach, research can converted in to an analytical study which is easier for researcher
in context to better outcome in an efficient manner. Data collection is a necessary research part,
so under this researcher should choose a proper or correct method for this. Victorinox collect the
data with the help of many research methods. The main methods of data collection are primary
and secondary.
Primary data- Under this method, information and data is gathered by questionnaire,
interviews, surveys, observation and many others (Rumane, 2016). In addition to this, Victorinox
business firm design a questionnaire for 30 respondents so that company can collect the fresh
information in an effective or better manner.
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Questionnaire
Name:
Gender:
Age:
Contact no.:
Email id:
Q1) Does digitalisation helpful company in increase its operations and activities in new
areas?
 Yes
 No
Q2) Does digitalisation is helpful in sustaining business of Victorinox for long time
period?
 Yes
 No
Q3) Does digitalisation impact on operations of business in a positive manner?
 Yes
 No
Q4) What method will you more prefer if the Victorinox company enters in the online
market?
 Visit store
 Online
Q5) Does digital technology is essential for Victorinox organisation for transform its
business activities or operations?
 Yes
 No
Q6) Which payment mode will you more prefer if you purchase online?
 Debit/ Credit cards
 Cash On Delivery
 Bank Transfer
Q7) Digitalisation impact on business operations in which manner?
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 Positive
 Negative
 Can't say
Q8) Are you satisfied from the services as well as products of Victorinox business firm ?
 Yes
 No
Q9) Which marketing mode which should use by Victorinox in promoting its products or
services?
 Cost effective approach and modern approach of marketing
 Traditional mode of marketing
Q10) Any suggestion for Victorinox in context to rise business operations and activities
with help of digital technology.
Secondary data- There are various kinds of sources which are used through Victorinox
company for the purpose of data collection. This data is already used and the main sources of
gathering relevant data are newspapers, books, articles, magazines, journals and many more.
Case study- Generally, Victorinox business firm emphasize on producing innovative,
creative as well as unique products or services in context to attract more consumers. For attaining
the same, giving firm is pitting its full efforts on the regular basis (Tate, 2012). The main motive
of this company to increase profit level and also capture the large market share. With the helps of
adding the new specifications and also features in goods and services, company can attract the
large number of consumers and also enhance growth rate in an effective or better manner.
TASK 3
P5 Data and research using appropriate tools and techniques
Data evaluation refers to process which enable the business firm in measuring data or
information in an appropriate and better way. With the helps of using different graphs, charts and
also diagrams for the better understanding. It is the duty of manager of an organisation to collect
the right and relevant data or information and reach to the valid conclusion. It will be helpful in
taking the right and corrective decisions in favour of an organisation. There is a need to
Victorinox business organisation to interpret gathered information and also data in context to
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take effective or corrective decisions for expansion of business (Turban and et. al., 2017). It is
necessary that result should be better and from this firm will sustain at market place for long
period of time in an effective or better manner.
THEME 1: Digitalisation helpful company in increase its operation
Q1) Does digitalisation helpful company in
increase its operations and activities in new
areas?
Frequency
Yes 22
No 8
Yes No
0
5
10
15
20
25
Frequency
Interpretation- From given graph, it has been stated that among the 30 respondents 22
people says that the digital technology is helpful in enhancing the business operations of an
organisation in an effective manner. It gives many different platforms to this company in order to
communicate more offerings with more people which increase courage of people to purchase the
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product of company. On the other hand 8 people said that digital technology enhances the cost of
business.
THEME 2: Digitalisation is helpful in sustaining business of Victorinox
Q2) Does digitalisation is helpful in
sustaining business of Victorinox for long
time period?
Frequency
Yes 18
No 12
Interpretation- From above given graph, it has been concluded that about 18
respondents said that the digital technology provides long term advantages to an organisation. On
the basis of view point of respondents that digital technology gives different platforms to
company like for an instance Twitter, Facebook, Instagram and many other websites for
promoting its services or goods in the various areas. But rest 12 respondents said that digital
technology concepts do not give any type of long term advantages to business firm.
THEME 3: Digitalisation impact on operations of business in a positive manner
Q3) Does digitalisation impact on operations
of business in a positive manner?
Frequency
10
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency

Yes 20
No 10
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency
Interpretation- From above graph, it has been summarized that out of 30 respondents,
20 respondents provides their view points in digitalisation favour that it develops the positive
impact on business operations of Victorinox business firm. It is helpful in enhancing the loyalty
of consumers and also sustain them for long period of time. The digitalisation impact on business
operations and activities in a positive manner but 10 respondents said that the digital technology
is not more effective and also develops negative impact on business.
THEME 4: Method will you more prefer
Q4) What method will you more prefer if
the Victorinox company enters in the online
market?
Frequency
Visit store 14
Online 16
11

Visit store Online
13
13.5
14
14.5
15
15.5
16
Frequency
Interpretation- Offline and also online both methods are very helpful for consumers. In
this modern era, every person go with the online option because it is very effective and time or
cost saving. On the basis of view point of 16 respondents that they used to purchase the products
of Victorinox company but 14 respondents said that it is not a safe method.
THEME 5: Digital technology is essential for Victorinox organisation for transform
Q5) Does digital technology is essential for
Victorinox organisation for transform its
business activities or operations?
Frequency
Yes 19
No 11
12

Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency
Interpretation- From the above given graph, it has been concluded that out of 30
respondents only 19 people said that the digital technology help the business in transforming
activities of an organisation so it is essential for Victorinox to go with digitalisation concept. It
will be helpful in increasing business operations and also captivities in an effective manner and
also provide the better services to consumers fore attracting them. It will be helpful in enhancing
effectiveness and efficiency of business operations and also give the long term advantages to
business. But rest of the 11 respondents are not agree with this statement.
THEME 6: Payment mode will you more prefer
Q6) Which payment mode will you more
prefer if you purchase online?
Frequency
Debit/ Credit cards 14
Cash On Delivery 10
Bank Transfer 6
13

Debit/ Credit cards Cash On Delivery Bank Transfer
0
2
4
6
8
10
12
14
Frequency
Interpretation- In this present time period, people uses the safe and easiest way of
payment. Those people which are the modern users are very smart in nature and also know how
to save from any kind of fraud activities. On the basis of 14 respondents said that they are
comfortable in doing the payment with the help of Debit or credit card but according to 10
people, the safe methods of payment is Cash On Delivery.
THEME 7: Digitalisation impact on business operations
Q7) Digitalisation impact on business
operations in which manner?
Frequency
Positive 18
Negative 8
Can't say 4
14

Positive Negative Can't say
0
2
4
6
8
10
12
14
16
18
Frequency
Interpretation- On the view point of 18 people that digital technology develop the
positive impact on operations of firm and it is helpful in making the business successful. But the
8 respondents said that it only enhances the cost of business and develop no impact on the
business process.
THEME 8: Satisfied from the services as well as products of Victorinox
Q8) Are you satisfied from the services as
well as products of Victorinox business
firm ?
Frequency
Yes 21
No 9
15

Yes No
0
5
10
15
20
25
Frequency
Interpretation- Out of 30 respondents 21 said that they are satisfied from the services as
well as products of Victorinox business firm and on the other hand 9 people are not agree from
this statement.
THEME 9: Marketing mode which should use by Victorinox in promoting its products
Q9) Which marketing mode which should
use by Victorinox in promoting its products
or services?
Frequency
Cost effective approach and modern approach
of marketing
16
Traditional mode of marketing 14
16

Cost effective approach and modern approach of marketing
Traditional mode of marketing
13
13.5
14
14.5
15
15.5
16
Frequency
Interpretation- From mention graph, it has been summarised that among 30 people 16
said that for promote of goods and services, this company should uses the cost effective method
but 14 respondents are agree with the traditional method.
P6 Communicate appropriate recommendations
As Victorinox is popular brand ins small business sector so there is no needs to this
company to implement the several variations in process of business in context to achieve the set
objectives and aims in an effective manner. In order to expand the business operations through
using digitalisation, it is essential for Victorinox organisation to use effective resources in an
effective or better manner. For implementation of business operations, it is necessary for
company to do the proper y utilisation of the resources and also provides many advantages to the
business. The current process of Victorinox business is very effective and there is no need to
make more changes in process of management. In context to achieving objectives in a successful
manner, firm should need to pay its full attention towards the process of manufacturing. It is
necessary to have the effective or better channels of communication to interact all information in
a clear manner to employees of all department and work in a better manner. Along with this,
there is a requirement for Victorinox firm to execute new tools such as cloud technology so from
this data or information will be transfer or stored anywhere in minimum time period. The benefit
of this type of technology is to minimize hacking risks and also keep the information
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confidential. With the help of this methods, Victorinox company can expand its business
operations and activities in a systematic or efficient manner.
TASK 4
P7 Value of undertaking the research to meet stated objectives
Different problems which are faced through a research during carried the research in
context to remove those problems, it is essential for researcher to develop an effective or
appropriate plan for all business activities. It will be helpful in providing the correct direction of
every task in a systematic and proper manner (vom Brocke, Zelt and Schmiedel, 2016). Sunder
this, plan should be in the written form which is developed by an investigator in order to decide
time and sequencing of every activity. It will be helpful in executing all operations or activities
in a proper way. At the time of research, there are many problems which are faced through an
investigator and these are time or moiety, so, in addition to this, it is essential to allocate the
effective or necessary finance and also decide the proper time period for every activity. For
collecting the proper data or information, choose sample size of 30 respondents and time is very
less. Finance which was given to me not sufficient so regarding this I faced many issues for
doing the research. If all issues swill be properly managed, then firm can do its business
operations in an effective or better manner. In context to gather the relevant data or information,
researcher uses the many different platforms.
CONCLUSION
It has been concluded from the above given report that digital technology is helpful in
making the small business better and developed. The rough technology, company can bring
innovation and make business successful. In this, it is essential for employers to make effective
project management plan and execute business activities in an effective or better manner. Under
this report studied about the work breakdown structure and also Gantt chart in order to give rime
frames or stages of finish. The small scale business firm conduct research with the helps of using
qualitative and quantitative method of the research.
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REFERENCES
Books & Journals
Andersson, H. and Tuddenham, P., 2014. Reinventing IT to support digitization. McKinsey, New
York.
Busarovs, A., 2011. CROWDSOURCING AS USER-DRIVEN INNOVATION, NEW
BUSINESS PHILOSOPHY'S MODEL. Journal of Business Management. (4).
Kasemsap, K., 2016. The roles of information technology and knowledge management in project
management metrics. Project Management: Concepts, Methodologies, Tools, and
Applications: Concepts, Methodologies, Tools, and Applications. p.229.
Langer, A. M., 2017. Information Technology and Organizational Learning: Managing
Behavioral Change in the Digital Age. CRC Press.
Liebowitz, J. and Frank, M. eds., 2016. Knowledge management and e-learning. CRC press.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Michl, T., Gold, B. and Picot, A., 2012. The spin-along approach: ambidextrous corporate
venturing management. International journal of entrepreneurship and small business.
15(1). pp.39-56.
Nograšek, J., 2011. Change management as a critical success factor in e-government
implementation. Business Systems Research. 2(2). pp.13-24.
Rose, J. and et. al., 2015. Managing e‐Government: value positions and relationships.
Information Systems Journal. 25(5). pp.531-571.
Rumane, A. R., 2016. Quality management in construction projects. CRC Press.
Tate, R., 2012. The 20% doctrine: How tinkering, goofing off, and breaking the rules at work
drive success in business. Harper Collins.
Turban, E. and et. al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
Veit, D. and et. al., 2014. Business models. Business & Information Systems Engineering. 6(1).
pp.45-53.
vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.
Zarndt, F., 2011. Project management 101: Plan well, communicate a lot, and don't forget
acceptance criteria!. OCLC Systems & Services: International digital library
perspectives. 27(3). pp.170-174.
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.
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Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: Rolex SA
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
The project concerning impact
of digital technology on
development of business
activities.
Yes
Yes, all the requirement which
are asked in questions are
effectively approached and
completed
No, there is not any need to
make changes in the project
management plan. That can be
changes if there is any
changes in legislations.
Any risks and / or issues identified?
1. Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
Collection of data from
employees is difficult as they
are are not easily giving
information regarding
different operations.
20

2. Did you identify any
additional risks/issues that
have an impact on the project
management plan?
The additional risk associated
with project management plan
is in the preparation of budget
regarding different operations.
Problems encountered
1. What barriers did you face?
2. How did you overcome them?
The main issue which is faced
at the time of research
whichis trust problems and
application of ethical issues.
To remove such kind of
problems there is need to
build the confidence among
employees
New Ideas and change of project
direction
Use of digital technology in
conduct the business activities
provides the chance to expand
their business operation online
also. This helps to increase
their sales and profitability.
What Have I learnt about myself
this week?
1. How did I feel when I had to
deal with tasks/problems?
2. Did I find it useful to
complete the tasks?
3. How well have I performed?
What did I contribute?
4. What can I improve on next
week?
5. How might this learning
apply in the future?
This helps in building new
skills and provides the
knowledge regarding removal
problems
Yes
This project is successfully
completed by me within the
stipulated deadlines with the
help of their superiors. This
project provides me new skills
which helps in development of
my personality.
I need to improve my
communication ability.
21

In future such learning helps
me in interpretation of
important information
regarding different aspects
which improves my decision
making.
Tasks planned for next week
1. Which tasks are priority?
2. Have you set aside sufficient
time for completion?
There are many tasks which
are on my priority this week
are collection of reliable data,
determination of objectives
etc.
Yes, I have sufficient time to
complete my research about
use of digital technology in
growth activities.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Through this project the main aim is to use of digital technology to
expand the business activities online also. This helps to provide their
services worldwide and increase their profitability.
2. Did the project succeed in its objectives/ how do you know?
Specifically, please outline any evaluation and assessment
undertaken.
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The main objective of company is to satisfies the customers in
market by improving their image. This can be achieved by them by
increasing their CSR activities.
3. What things do you think worked well and why? Evaluate
all aspects of the project (e.g initial inception, project activities
and project outcomes) from a range of perspectives.
During research about the project about use of digital technology
also helps in determination of important aspects which saves the time
regarding collection of such information. This saves the time in
completion of their project.
4. What problems emerged during the project and how were
they tackled? Was there timely identification of issues and resolution
during the project process?
Yes, many difficulties are faced during collection of information from
the employees and market. There is also difficult to find out the
solutions regarding that.
5. What did you learn from undertaking the project?
From this project they have to know about the use of digital
technology and how it helps in achievement of organisational
objectives.
6. How would you rate your performance as a management
consultant leading the project?
I rate my performance 7 out of 10.
7. What strengths and weakness of your performance did you
identify?
My main strength is communication skill which helps in
understanding the different matters easily. My weaknesses don't have
leadership skills to motivate them provide accurate information.
8. How will this inform and support your continuous
professional development?
This helps in increase their corporate level and perform their
functions without any problems. Digital technology helps in increase
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the business activities and achieve the desired results.
24