Assignment on Tourist Resort Management

The unique features of all-inclusive resorts make them popular among tourists. For a fair price, these hotels include unlimited food, drinks, and a wide range of other amenities at a particular location. To make the vacations of our guests unforgettable, we offer all lodging facilities in one price.

Different Types of Resorts

ASSIGNMENT #1
HNHM339: Tourist Resort Management
By
XYZ
November 23, 2021

Table of Contents
LO1: Examine the different features of common resorts and the potential issues of managing them.......4
Introduction.................................................................................................................................................4
Exploration of the different types of resorts, their key features and potential issues and challenges of
managing them........................................................................................................................................4
All-Inclusive Resorts.................................................................................................................................4
Beach Resorts..........................................................................................................................................5
Golf Resorts.............................................................................................................................................5
Luxury Resorts.........................................................................................................................................5
Mountain Resorts....................................................................................................................................5
Operational Environment............................................................................................................................6
Potential Challenges and Management Strategies......................................................................................7
Customer expectations............................................................................................................................7
Latest technologies..................................................................................................................................7
Irregular and long working hours............................................................................................................7
Maintenance and renovations.................................................................................................................8
Bookings and pricing................................................................................................................................8
Leadership...............................................................................................................................................8
LO2: Evaluate the different types of resorts and the packages available....................................................8
Conclusion.................................................................................................................................................10
LO3: Analyze the consumer needs in a specific location and create a resort package that focuses on
these needs...............................................................................................................................................12
Introduction...............................................................................................................................................12
Customer Needs........................................................................................................................................12
Product Needs...........................................................................................................................................13
F unct i on ali t y.........................................................................................................................................13
Price.......................................................................................................................................................13
C on v en i en c e..........................................................................................................................................13
Reliability and C omp a ti b ili t y................................................................................................................13
Empathy and E steem...........................................................................................................................14
Business Plan.............................................................................................................................................14
SWOT Analysis.......................................................................................................................................14
Strengths...........................................................................................................................................14

W ea k n esse s......................................................................................................................................15
O pp ortun i t i es....................................................................................................................................15
Threa t s..............................................................................................................................................15
4P’s Model.............................................................................................................................................16
Promotion..........................................................................................................................................16
Price...................................................................................................................................................16
Product..............................................................................................................................................16
Place..................................................................................................................................................17
LO4: Apply the guiding principles for achieving sustainable tourism for a chosen resort.........................17
Conclusion.................................................................................................................................................18
References.................................................................................................................................................19

LO1: Examine the different features of common resorts and the potential issues of
managing them
Introduction
According to Merriam-Webster, a resort is defined as “a place that provides entertainment and
recreation especially to vacationers.” It is of paramount significance to acknowledge that a resort
can be referred to as any commercial property that possesses the potential to attract visitors. The
primary difference between the hotel and resort is the level of the activities and facilities; resorts
are superior to provide approximately all activities at one location including lodging, food,
recreation, and entertainment activities (Amirudin et al., 2017). Resorts can be classified into
several categories based on their features and activities offer to the visitors. The operational
management of the resorts is not an easy task because of the several ambiguous factors that are
pouring disturbing impacts on the satisfaction of the customers and retention of the other
stakeholders (Kataeva et al., 2019). This report is covering the challenges that are emerging to
devastate the operational growth of different resorts. Therefore, it is important to get an
understanding of the different packages that are available for the efficient management of the
resorts in the complex dynamics of the corporate world.
Exploration of the different types of resorts, their key features and potential issues and
challenges of managing them
All-Inclusive Resorts
All-inclusive resorts are popular among the tourists because of their unique features.
These hotels charge one fair price for all the activities in the particular location with unlimited
food, drinks and all other facilities. The entire lodging facilities are included in the one price to
make the vacations of the visitors memorable (Cvelic-Bonifacic et al., 2017). Some packages

also include the hotel transfers and airfare for the maximisation of the satisfaction of the
visitors. The famous all-inclusive resorts are Cancun’s Beach Palace and Paradise Island
Harbour Resort, Bahamas.
Beach Resorts
Resorts that are located on the beach or in its proximity are regarded as beach resorts. These
resorts offer wide range of activities such as jet skiing, boating, windsurfing, scuba diving,
kayaking, snorkelling, beach volleyball, horseback riding, tennis or parasailing. Some of the
resorts have specific reserved beach areas for visitors.
Golf Resorts
The resorts for the golf lovers are also established within or nearby the golf course such as the
Lippia Hotel Golf Resort in Greece or Canada’s Osprey Shores Golf Resort. These resorts offer
accommodations along with golf passes so that visitors can get discounted facilities in the golf
course.
Luxury Resorts
The luxurious accommodations are pouring pleasant impacts on the behaviors and attention of
the wealthy visitors. Cities like London and Paris have several luxurious resorts that provides
optimum activities and facilities from the luxury category to attain satisfaction of the
visitors. These elite properties are known for exceptional hospitality services and amenities
(Seraphin and Yallop, 2020).
Mountain Resorts

Mountain resorts are known for dealing the adventure loving visitors in the mountains. These
resorts are known for remarkable scenery, and activities like hiking, sight-seeing and swimming.
These resorts offer many packages to maximize the interest of the visitors.
Operational Environment
The operational management of the resorts is basically dependent on the level of services
it offers to attain or retain the attention of the potential customers in the competitive business
environment. Optimization of the operations is important for attaining success in the competitive
corporate settings (Alananzeh et al., 2018). Following is the basic operation that
approximately all resorts used for their operational growth, such as:
Compatibility between the backdoor and front door operations is essential for the operational
management of the resort. For example, the functionality of the front desk office and

engineering section cannot be optimized without fair compatibility level between them in the
operational settings of the resort.
Potential Challenges and Management Strategies
The management of the resort is responsible for the optimization and effectiveness of the
operations in the competitive business environment. It is of paramount significance to
acknowledge that sometimes managers messed up the matters in a hope to balance their
expenses and revenues (Chili and ngxongo, 2017). Managers need to adopt the skills that make
them effective in the communication and vigilant in dealing with the problems. Following are
the contemporary problems that resort management is facing in the complicated dynamics of the
corporate world, such as:
Customer expectations
The expectations of the customers are changing with an advent of modernise technologies.
Customers want optimise level of the personalisation, convenience and efficiency during their
vacations. It is essential for the resort management to adopt the new IT solutions in the resorts
for coping with changing demands of the customers.
Latest technologies
Resorts’ management needs to adopt advent technologies and trends to maximize the
satisfaction of the customers. It is important to provide Wi-Fi, flat screen or plasma TV, electric
outlets, USB ports and so on. Thus, upgradation of the equipment with time is the real challenge
for the resort management.
Irregular and long working hours
Employees are important asset of the resort because they possess the potential to rail or derail the
operations. Some resort pursue rhetoric approaches to deal with employees by prolonging their

working hours. This has caused the stress among the employees and pour deleterious impacts on
the operations of the resorts. Adaptation of the Corporate Social Response (CSR) practices can
help to balance the working hours of the employees (Wise and Harris, 2017). Thus, retaining the
satisfaction of the employees is the greatest challenge for the managers in the resorts.
Maintenance and renovations
Coping with expectations of the customers is the challenge for the resort management because it
leads them towards the upgradation of the services and infrastructure. Thus, ongoing
construction, technology, maintenance and renovations costs are adding in the operational
management of the resorts.
Bookings and pricing
In the contemporary settings, it becomes difficult to stay consistent on the fixed price because of
the fluctuations in the online market. It is important to stay cost-effective so that maximum
attention of the operations can be attained. Effective eyeing on the operations of the market can
yield constructive results.
Leadership
Most of the resorts meet the fate of the devastation because they lack good or transformational
leader. It is important for them to stay competitive by adopting the high level of leadership in the
organizational settings.
LO2: Evaluate the different types of resorts and the packages available
Customers are important source for revenue of the resorts in the competitive business
environment. Different resorts pursue different types of the approaches to attain the attention of
the customers towards its operational settings. They designed the packages by combining

different deals to maximize their sales (Cristobal-Fransi and Daries-Ramon, 2017). For example,
combining accommodation with breakfast or dinner is the great package to attract the customers.
It terms of packages; the all-inclusive resorts are considered to be best because they provide
cost- effective approaches to the customers for gaining several entertainment and recreational
activities. Beach and Mountainous resorts also provide packages in several activities to
maximize the operations of their sales such as sea activities and mountainous activities
respectively. This will help the customers to cover maximum activities in one price.
The luxury resorts include the comfortable activities such as spa, swimming, massaging
and many more for the maximization of the customer attention. All of these types of
packages are offered by the resort management as per their capacities and capabilities for the
maximization of the customer interest in their operational settings.
Moreover, resorts are bound to offer wide range of packages because it is the great source for
them to compete with changing trends of the consumer market. Different resorts are pursuing the
suitable approaches so that they can ensure the competitive edge over rivals in the competitive
business environment (Serapin, 2020). The range of packages can help to provide great choosing
power to the customers so that they can make their selection as per their budget and interest. For
example, family packages are slightly different from the honeymoon packages because of the
involvement of different sort of the emotional levels.
Furthermore, resort management is destined to provide the great packages in a hope to maximize
their profitability in the competitive business environment. The wide range of the resort
packages are important for maximizing the sales because customers sometimes get those things

that are on their least priority. This helps to the regulation and continuity of all fragments in the
resort operational management.
Conclusion
In conclusion, resort management is not an easy task because of the involvement of the
complexities in the operational affairs. Different types of resorts are pursuing their operations in
the different capacities by offering packages or adequate visiting environment. Thus, the aim of
the resort is to maximize their profitability in the competitive business environment to ensure
their sustainability.

ASSIGNMENT #2
HNHM339: Tourist Resort Management
By
XYZ
November 23, 2021

LO3: Analyze the consumer needs in a specific location and create a resort package that
focuses on these needs
Introduction
Resort business requires utmost attention to optimise the operations in the competitive business
environment. It is of paramount significance to acknowledge that companies need to stay
innovative and relevant in the competitive business environment. The demands of the customers
are important for the management to cope so that operational growth of the company can be
retained (Scheyvens and Laeis, 2019). Resorts need to adopt the customer-centric approach
so that they can achieve the focus of the customers to maximise its profitability in the
competitive consumer market. This report is analysing the case of the Hapimag Resort London
in order to determine the needs of the customers. Hapimag resort is considered to be one of the
best resorts in the vicinity of London because of its high quality operations and locality. The key
attractions include historical buildings, Hyde Park, shopping and luxurious activities in the
vicinity. The resort manager mentioned that “For me, hospitality means welcoming our guests
with a familiar smile and giving them helpful tips, so they can enjoy their stay to the full.” The
group has global reach in a lot of destinations across the globe (Rech et al., 2019). This
report is covering the resort packages that are formulated as per the expectations of the
customers and the establishment of the sustainable approaches in the competitive business
environment.
Customer Needs
The needs of the customers are divided into two categories such as product needs and service
needs in the operational growth of the resorts in the competitive business environment. It is of
paramount significance to acknowledge that customers are vital for the operational growth of the

company in the competitive business environment (Ballotta et al., 2020). The management of the
Hapimag resort London acknowledge the significance of the customers and pay utmost attention
on their needs so that high margins of the profitability can be attained. Following are the needs of
the customers that are vital to meet in the operational growth of the company, such as:
Product Needs
F un cti on ali t y
The optimize functionality of the operations is essential for the satisfaction of the customers
and Hapimag resort London management is paying utmost attention to regulate its operations.
Price
The management of the Hapimag resort London acknowledges the fact that competition in the
locality is high so it has to offer its services in the cost-effective manner to show its compliance
with unique budgets of the customers. It enables the customers to afford the company’s
operations that pour direct influence on their satisfaction.
Conv eni en c e
Hapimag Resort London is located in the prime location of the London that facilitates the
customers to make their easy access to all the touristic places in the city. The high convenient
value of the resort is providing the upper edge to the management in retaining the confidence
and satisfaction of the customers.
Reliability and Comp ati b ili t y
The primary need of the customers is the establishment of the trust relation with the services of
the resort and this can only be achieved through reliable and compatible approaches. Thus, the
Hapimag resort management is coping with the standards to retain their reliability and

compatibility with the changing perceptions of the customers in the competitive business
environment.
Empathy and E s teem
Customers want to maximise their experience during their stay in the resort by acquiring due
respect and esteem. Hapimag resort London management is paying great attention on the esteem
of the customers. Thus, it is important to ensure the empathy and esteem practices in
the organisational settings to maximise the satisfaction and retention of the customers.
Business Plan
Strategic planning refers to the operational strategies of the company to compete with changing
trends of the consumer markets (Seraphin and Yallop, 2020). For the effective formulation of
the strategies, it is important to analyse the internal potential of the business so that maximum
compatibility of the policies can be made.
SWOT Analysis
SWOT analysis is considered to be the best approach to access the potentials of the
Hapimag Resort London, such as:
Strengths
Following are the strengths of the resort that play important role in formulation of the business
plan, such as:
 It pursues the strong differentiation strategy
 It has strong and participative cultural style

 Its share value if well and clearly communicatedIt is strong brand strength that is
important for retaining the loyalty of existing customers and attracting new customers
 It has strong reputation in the local market because of its efficient and quality service
W eak nesses
The weaknesses of the Hapimag Resort London are mentioned below, such as:
 It is important for the management to communicate its differentiation strategy within
national or local market
 The interdepartmental communication should be enhanced to increase the efficiency of
the resort
 The training and skill development of the staff is required during the seasonal turnover
 Inadequate adaptation of the innovative upgrades is alos weakens the positioning of the
resort in the competitive business market
Opp ortun i ti e s
Following are the opportunities that Hapimag Resort London can use to overcome
the weaknesses and threats, such as:
 The growing margins of the tourism market in the world
 The utilisation of the long-term relations with suppliers can help the company to
formulate the authentic deals for the customers
 The personalised quality services can help to attract the customers in the innovative
environment
Threa ts
Following are the threats to the operational growth of the Hapimag Resort London, such as:
 The high competition in the resort market in London is greatest threat to the operations of
the company in the competitive business environment
 The availability of the substitutes can minimise the profitability of the company
 The economic slowdown due to Covid-19 is threatening the social and economic fabric
of the company

4P’s Model
The 4P’s model is considered to be authentic and appropriate for designing the business plan.
The primary areas covered in this business plan are price, promotion, product and place (Favre-
Bonte et al., 2019). For determining the operations of the Hapimag Resort London, the strategies
adopted in the 4P’s are mentioned below, such as:
Promotion
Hapimag Resort London needs to regulate its marketing approaches by adopting the digital
media marketing practices. The effective digital media campaign should be initiated so that
maximisation of the customer reach can be possible. The availability on the dot.com culture can
help to increase the sales of the company. The primary mediums for advertisements include
Facebook, Instagram and YouTube along with several other tourism websites.
Price
The prices of the accommodation and other activities should be affordable so that the experience
of the customers can be maximized. The introduction of the several packages or deals is great
way to attain the attention of the customers.
Product
The packages that are important to enhance the operations of the Hapimag Resort possess the
potential to increase the value of its services and profitability. Some of the possible packages are
mentioned below, such as:
• Honey Moon Packages
• Extension of the points-free weeks package to general customers
• A month travelling to different countries in which Hepimeg Resort has operations

Place
Effective selection of the touristic locations and add them in the package list so that customers
will get the real essence of the tourism. The maintenance of the logistic operations from the
booking phase to the final waving phase is also a great addition in maximising the profitability of
the company. This business plan can help to maximise the reach of the resort by retaining quality
of its existing operations so that maximisation of the brand value and brand positioning can be
possible.
LO4: Apply the guiding principles for achieving sustainable tourism for a chosen resort
The greatest challenge that resort industry is facing is the threat to its sustainability and it is
evident from the recent example of the Covid-19 that is still on the nerves of the industry (Rico
et al., 2020). The management of the Hepimeg Resort London should pay attention to the
sustainable approaches so that its sustainability in the changing dimensions of the world can be
possible.
Following are the sustainable approaches for the Hepimeg Resort London that need to be
implemented in order to enhance its performance and efficiency in the competitive business
environment (Ling et al., 2019), such as:
• Adaptation of the advance and innovative technologies so that it remain competitive in
the consumer market.
• Adaptation of the corporate social response (CSR) approaches in order to maintain the
pleasant relations in the organisational settings.
• Adaptation of the transformational way of leadership so that potential talent of
the organisation do not get wasted.

• Adaptation of the energy conservation practice and reliance on the green energy is the
way forwards for ensuring the sustainability.
• Show the compliance with the environmental protection standards while choosing the
bath products and waste production.
• The recycling and using of the lean methodologies can help to make the effective use
of the resources in the organisation.
These approaches are consider to be productive for the operational and sustainable growth of the
company in the competitive business environment.
Conclusion
The trends of the industry are changing rapidly because of the several external and internal
factors in the market progressions. The primary objective of the resort management is to cope
with changing dimensions of the consumer market. The management of the Hepimeg Resort
London is pursuing the sustainable approaches in its business plan to ensure maximisation of the
profitability.

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