Risk and Crisis Management Proposal Assessment 2022

Running head: RISK AND CRISIS MANAGEMENT 1
Risk and Crisis Management Proposal
Institution

RISK AND CRISIS MANAGEMENT 2
Contents
Introduction....................................................................................................................4
Increased competition....................................................................................................6
Suggested strategies....................................................................................................6
Introducing new and healthier products..................................................................6
Stakeholders responsibility.........................................................................................6
Future Actions............................................................................................................7
Plan of Action on Risk Eventuation...........................................................................8
Impact Assessment.....................................................................................................8
Employee Retention risk................................................................................................9
Analysis......................................................................................................................9
Hiring on a Contract Basis......................................................................................9
Good relations with employees...............................................................................9
Stakeholders responsibility.......................................................................................10
Contract hiring......................................................................................................10
Establishing good relations with employees.........................................................10
Future Actions..........................................................................................................11
Plan of Action on Risk Eventuation.........................................................................11
Impact Assessment...................................................................................................11
Contaminated food.......................................................................................................12
Analysis....................................................................................................................12
Strategies..................................................................................................................12
Future Actions..........................................................................................................13

RISK AND CRISIS MANAGEMENT 3
Plan of Action on Risk Eventuation.........................................................................13
Impact Assessment...................................................................................................14
Conclusion....................................................................................................................14
References....................................................................................................................15

RISK AND CRISIS MANAGEMENT 4
Risk and Crisis management Proposal
Introduction
KFC Food Company is a remarkable fast-food restaurant company that is popular for
dealing with fried food, especially chicken. Colonel Sanders special chicken recipes have
gained popularity from KFC's customers, together with their attention capturing campaign
slogans such as the 'finger-lickin' good' slogan. However, the food industry is a very
competitive field, especially because consumer appetites and eating habits keep changing. It
is, therefore, a struggle to keep up with customer satisfaction and yet remain at the top of
market share ranks.
Risk and crisis management during its operations is an important part of supply chain
management in KFC. As evident from the risk management table, it continually faces crises
like lawsuits from food regulatory bodies such as People for the Ethical Treatment of
Animals (PETA) and unsatisfied consumers. Other risks include competition from companies
such as McDonald's, fluctuations of currency value in the global market, and employee
turnover.
This report analyses three different risks, as stated in the risk table, giving strategies
that can be put in place as a prevention measure. It also details a risk management plan for
the risks, that handles both preventive and control actions in the event of their occurrences.