Importance of Innovation in Marks and Spencer (M&S)

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TABLE OF CONTENT
Executive summary-........................................................................................................................1
INTRODUCTION...........................................................................................................................2
Purpose........................................................................................................................................2
The organization and industry overview.....................................................................................2
Organization and its innovation history.......................................................................................3
Organization existing innovation performance and capabilities.................................................4
Industry in 2021...........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Executive summary-
The report further examined focus on varied business strategies and innovation
competencies evolved by M&S where it is one of the best retail company productively
expanding functional working growth rise among services. Research concluded implementation
of strategic planning, working implementation of productive growth aspects vividly bringing on
large scale working efficacy goals. Study further concluded recent trends such as automation,
use of new technologies within retail industry strengthening wider growth targets based on
untapped consumer market and higher optimistic paradigms. Report further concluded analysis
based on structural innovations where M&S has been stringently investing to bring on rapid
growth, competent rapid diversity for larger scale expansion creatively.
M&S by adopting innovation concept has grown its business continually and gained
unexpected outcomes in term of increased customer base, brand popularity and profitability,
which opens new ways for its venture success in the future. Continuous innovation of company
has enhanced its productivity and consumer satisfaction for which a company effort a lot to do
so. Its attempts and hard work practices has provided desire outcomes to brand and also
contribute to achieve strategic goals as well as objectives.
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