Strategic Management Elements in Attica Restaurant

This report analyzes the strategic management elements that have been implemented in the Attica restaurant. The report focuses on communication, quality consciousness, economic aspects, and emerging trends.

Running head: RESTAURANT MANAGEMENT SIMULATION
Restaurant Management Simulation
Name of Student
Name of University
Author Note

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Table of Contents
Introduction......................................................................................................................................3
Overview..........................................................................................................................................4
Strategic Decisions..........................................................................................................................4
Communication............................................................................................................................4
Quality Consciousness.................................................................................................................5
Economic Aspects.......................................................................................................................6
Strategic Management Elements.....................................................................................................6
Emerging Trends.............................................................................................................................7
Recommendation.............................................................................................................................7
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

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Introduction
Strategic management is highly effective in monitoring and analyzing organizational
goals and missions. In the high competitive environment, implementation of strategic alliance is
highly effective in gaining an edge over other organizations. In addition to this, by employing
strategic management tools an organization is able to keep up with the high competitive and ever
changing market. In the fast-paced world, it has noticed that in the fast-paced world
organizations need to keep up with the expectations and demands of the target market. Strategic
management helps the organizations in gaining the competitive advantage as well as enables the
organizations to understand the demands of the business market in which it is operating. In
addition to this, the strategic management tools enable the organizations to understand the
present organizational situations and position. Hence, it is helpful in the process of deciding
future strategies that might be helpful in deciding future strategies for the organization.
Moreover, it is helpful in understanding the cross functional organizational decisions and also
helps in the process of implementation of these decisions. The report hence will analyze the
strategic management elements that has been implemented in the Attica restaurant. The
restaurant is one of the most prominent one in the country. In the initial stages, the organization
did not succeed in gaining the present popularity. Along with the implementation of multiple
significant strategic changes, the organization has been able to rise to being one of the most
prominent dining spaces in the world. Hence, the organizational strategies that have been helpful
in the process of succeeding have also been analyzed in the present report.

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Overview
Attica is one of the most popular fine dining restaurants of Melbourne Australia. The
organization has won multiple awards and has won several prominent awards. The fine dining
restaurant that has been regarded as one of the most prominent eateries of Australia has also been
listed amongst the top 50 restaurants of the world. The restaurant that has been initially opened
by Dr David Maccora and his wife Helen, had failed to grab the attention of the customers.
Afterwards, the owner appointed two chefs consequently the company failed to succeed. In the
year 2005, the organization has appointed Ben Shewry, as the chief chef of the restaurant (Hill,
Jones & Schilling, 2014). From then onwards the restaurant has witnessed a significant success.
At present, ben Shewry is the head cook as well as the owner of the organization.
Strategic Decisions
During the initial stages if the organization, it has been noticed that Attica faltered in
gaining the desired popularity. However, in the year 2005 the present owner and head chef has
taken up the responsibility of the organization in order to help the organization to reach to its
desired goal. Moreover, the chef has noticed that the organization is facing issues regarding the
staff training and understanding the demands of the customers. Hence, Ben Shewry took up
multiple strategies that will mostly be effective in changing the organizational environment.
Communication
The primary strep that Ben Shewry took is to revamp the leadership skills and introduce
teamwork. Ben Shewry noticed that the employees of the organization are lagging behind in the

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process of taking up proper understanding of the both demands of the customers as well as the
instruction of the supervisors. In this regard, it can be said that, Ben Shewry has been successful
in understanding the need of implementing successful organizational communication. It has been
noticed that the organization was losing its effectiveness as a result of lack of communication.
This as creating a direct effect on the customer service (Hill, 2017). Hence, Ben Shewry
revamped the communication and leadership process of Attica. Instead of depending on the
hierarchical way, it has introduced and implemented the method of free communication amongst
the employees and the leaders. Moreover, the organization focused on teamwork. This has been
helpful in the process of understanding the demands of the customers. In this regard, it can be
said that the organization has understood the importance of communication as one of the
important tool in implementing organizational effectiveness. Hence, in the initial stages of
organizational change, Ben Shewry has been able to understand the need of communication in
building a harmonious organizational environment.
Quality Consciousness
Another important aspect of bringing the organizational change is ensuring the quality of
the products. Ben Shewry noticed that previously the organization was lagging behind due to the
inconsistency in the quality of the food and services (Renz, 2016). Ben Shewry noticed that the
organization was suffering due to the constant changes in chefs and other employees. Hence, the
organization focused on hiring skilled employees as well as worked towards retaining them. In
this regard, Ben Shewry has come up with multiple workshops and employee training programs.
In addition to this, the organization focused on high level services and in time delivery of the
ordered items (Eden & Ackermann, 2013). The overall focus on the quality of the food products

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and the better service experience has been immensely helpful for the organization. Moreover, the
organization has focused on the process of maintaining the nutritious aspects of the foods. Ben
Shewry have mentioned that the restaurant puts emphasize on the freshness of the food and other
ingredients that are used in the preparations.
Economic Aspects
Ben Shewry has mentioned that the organizations aims at making economic growth that
can be regarded as minor growths. Ben Shewry mentioned that the organization is not aiming at
economic improvement that cannot be termed as high aimed strategy (Grunig, 2013). However,
Ben Shewry has also mentioned that the organization is looking forward to and working towards
achieving economic growth in every day.
Strategic Management Elements
Though the organization has taken up and implemented multiple strategies, it can be said
that the organization still has ample scope of betterment. In this regard, the strategies that have
been implemented by Ben Shewry can be analyzed. It can be understood that the strategies of
communication and leadership can be implemented more effectively. From the analysis of the
organizational strategies it can be said that the organization needs to take up initiatives in order
to make the ideas and views of the employees (Rothaermel, 2015). This will help the
organization to motivate the employees as well as make them feel included. While analyzing the
strategies of maintaining the quality of the products and services it can be said that the
organization needs to focus on the process of delivering fresh foods. Moreover, it can implement
the strategy of using organic food products while preparing the dishes (Morschett, Schramm-
Klein & Zentes, 2015). The most important aspect of the strategic management is aiming at

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higher economic growth. It has been mentioned by Ben Shewry that the organization aims at
smaller economic margins. This is holding back the organization to achieve significant growth.
Emerging Trends
One of the most important aspect in maintaining an organizational growth. In the context
of Attica, it can be said that the organization needs to keep up with the emerging trend of online
marketing. As per the present scenario, it can be understood that the consumers are preferring
restaurants that are coming up with the opportunities of placing online orders. Hence, the
organization needs to focus on it (Lasserre, 2017). In addition to this, it has been monitored that
the restaurants are coming up with dishes with that are prepared with organic ingredients. Attica
can focus on the usage of organic ingredients as well.
Recommendation
In this regard it can be said, the restaurant can implement strategies that focus on the
organizational communication and leadership qualities. In addition to this, it should focus on
being quality consciousness. Moreover, the organization needs to focus on online marketing and
delivery of food products.
Conclusion
To conclude it can be said that the organization has implemented multiple strategies that
can influence in the future growth. The process of free communication and leadership qualities
has been immensely helpful in achieving significant growth.

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Reference
Eden, C., & Ackermann, F. (2013). Making strategy: The journey of strategic management.
Sage.
Grunig, J. E. (2013). Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic
Management Function. In Public Relations and Communication Management (pp. 41-
66). Routledge.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an
integrated approach. Cengage Learning.
Hill, T. (2017). Manufacturing strategy: the strategic management of the manufacturing
function. Macmillan International Higher Education.
Lasserre, P. (2017). Global strategic management. Macmillan International Higher Education.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international management (pp.
978-3658078836). Springer.
Renz, D. O. (2016). The Jossey-Bass handbook of nonprofit leadership and management. John
Wiley & Sons.
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education.