Importance of Events and Attractions in Tourism and Hospitality Industry: A Case Study of Olympic Games

Attraction and Event Management
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Table of Contents
Introduction................................................................................................................ 3
Importance and types of events or attractions...........................................................3
Chosen event............................................................................................................. 4
Type, dimension and associated attractions of Olympic Games.............................4
Stakeholders of the Olympic Games.......................................................................4
Categorization Indicators of Olympic Games...........................................................5
Conclusion.................................................................................................................. 5
References:................................................................................................................ 6
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Introduction
Events and attractions are part and parcel of tourism and hospitality industry. Current trend of
tourism and hospitality industry is evolved through the organizing of events or built-in attraction
of any place. There are different types of events take place globally. The importance of such
events enhances the prosperity of tourism and hospitality industry. The occurrence of events or
highlighting attractions enhances the scope of revenue and profitability of the industry. In this
article we will highlight the importance of events and attractions of these two industries for its
economic and commercial perspective with the long-term impacts of them on these industries
with particular emphasis on a mega event known as Olympic Games. (Education, 2018)
Importance and types of events or attractions
As per Bowdin (2006), the term event is used for describing presentation, certain rituals, specific
performances or coveted celebrations. (Eck, 2018)These events are planned with conscious
approach to mark special occurrence to accomplish specific cultural, social or corporate
objectives. As per Jago and Shaw (1998), there are six types of features an event should focus
on. They are:
1) Creating attraction for development of tourism and hospitality industry;
2) With limited feature of time duration;
3) With the characteristics of non-frequent happenings;
4) Creating the awareness, profile or image of any geographical region;
5) Offering of social experience;
6) With the nature of extraordinary in presentation. (YAROSHENKO, 2017)
There are different features to classify events. Basic demarcation of events is classified as
planned or unplanned. While planned events are organized with more specialization of studying
event management, with specific infrastructural set-up and for specific time duration; unplanned
events are classified as natural calamity, accidents and such other incidents which happen
spontaneously. We will discuss planned events for this article. As per the size and scope of
opportunities of planned events, they are classified in four major divisions with respective
examples:
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