KPMG Services and Business Operations

This assignment delves into the services offered by KPMG, a global company specializing in audit, tax, and advisory solutions for businesses. It outlines KPMG's commitment to providing quality services, analyzing risks and opportunities in the market, and helping businesses achieve sustainable growth. The document also explores KPMG's prospecting strategies for attracting new clients through webinars and video marketing campaigns. It examines how KPMG's expertise can contribute to effective decision-making, compliance with tax regulations, and a competitive advantage in the dynamic business environment.

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KPMG Description
KPMG is a global company which focuses on business to business operations for a
continuous development of services provided. The company is dedicated to ensuring smooth
flow by analyzing risks and taking opportunities in the market (KPMG). This organization
focuses on audit, tax and advisory services to business in creating a healthy base through
professional advice to industry. The company policy aims at the assurance of professionalism to
the clients through evaluation of the capital market. Tax and audit compliance is essential in
acquiring a competitive edge of an organization through following the set trade rules. The
integrity of an organization is based on the tax and audit reports to the public requiring
partnership with a professional company which offers the services (Gollenia). KPMG has
acquired a competitive advantage globally in providing the quality tax advisory and audit
services to organizations. The company engages in sponsorship and other corporate social
responsibilities to make it widely accepted in the targeted market. Businesses use KPMG
services to have an insight of the dynamic external business environment.
KPMG services
The company provides business to business services which are the audit, tax, and
advisory services. These services are vital for a firm to acquire a competitive advantage through

the analysis of the external business environment which keeps on changing. Audit services by
KPMG are through the use of technology and professionals which make it possible for an
organization to have an accurate financial report. Quality audit process provides the top
management with the required information to come up with a decision. The audit report is used
by investors of the business to identify the appropriate company to invest in for a high expected
return (Pizzini, Shu, and Douglas). The audit findings are communicated to the management of
the business by KPMG professionals to provide a continuous flow of the organization. Tax
services are where the KPMG professionals analyze the tax requirement of a nation to come up
with a valid tax report. The process makes it possible for the KPMG clients to follow the set tax
rules which are vital in ensuring that there is a smooth flow of business operations. The
procedure of offering quality tax services to business are; understanding the changing tax
regulations, develop strategies business goals, plan the professional to handle the service,
develop practical tax activities and discover hidden transaction values of the business (KPMG).
Advisory services aim at ensuring that the businesses have an insight of the risks and
opportunities in the market. KPMG analyzes the dynamic business environment to ensure that
their clients achieve their potential through quality production. The advisory services of the
company include management consulting, risk consulting, deal advisory and strategy advisory
services to businesses.
Needs Features Advantages Benefits Proofs
1
Audit Use of
professionals and
technology for
the process
Have assisted
much business
have proper
financial reports
Effective
decision making
A large market
base.
2
Tax need Insight on the
dynamic tax
regulations
Proper flow of
operations
Able to operate
in different
nation having
understood the
tax rules
Business and tax
regulator clients

3
Risk
Consulting
Analysis of the
external business
environment by
KPMG
Business can
develop
measures to
handle risks
Identify risks
and take
opportunities in
the market.
Increased
business
performance.
4
Strategy
Consulting
Understanding of
business needs
Continuous
improvement of
business
operations
Increased
competitive
edge
Acquisition of
new target
markets
Prospecting
Business to business marketing strategies is essential in providing a continuous growth of
the organization. Prospecting is identifying the potential business consumers of the products to
come up with a proper promotional strategy that will improve the clients (Horak). KPMG have
techniques of prospecting the business which is likely to use the tax, audit and advisory services
offered by the company. In prospecting it is essential for an organization to have targeted
consumers to develop proper prospecting strategies to acquire consumers in the market. These
prospects are the businesses that are willing and able to use the KPMG services for an increase in
the number of clients using the B2B services.
The prospecting strategies used in B2B include; one is the use of webinars which are
sessions to provide the targeted clients with the services by the company (Harrison). The relevant
information is used to acquire a large number of business clients from the prospects. The seminar
is conducted online to the prospects making it highly efficient due to a large number of prospects
reached using the technique. Two is video prospecting strategy which is used to explain the
products and services to the targeted consumers. The company is required to use YouTube and
marketing channels to make the products widely known to the targeted consumers. The
prospecting strategies are necessary to focus on the targeted business niche to provide an

increase in the market share through business to business operations (Agnihotri, Rebecca, and
Michael). KPMG implements effective marketing B2B marketing strategies to acquire a global
competitive edge from the provision of audit, tax, and advisory services.

Works Cited
Agnihotri, Raj, et al. "Social media: Influencing customer satisfaction in B2B sales." Industrial
Marketing Management (2016): 172-180.
Gollenia, Lars Alexander. Business transformation management methodology. Routledge, 2016.
Harrison, Lauren. "Case Study on the First-time Use of a Webinar by a Small Marketing
Firm." ." University of Nebraska (2014): 1-31.
Horak, Pavel. "Customer Lifetime Value in B2B Markets: Theory and Practice in the Czech
Republic. ." International Journal of Business and Management (2017): 47-55.
KPMG. 2017. 11 October 2017 <https://home.kpmg.com/us/en/home/services.htm>.
Pizzini, Mina, Lin Shu and Ziegenfuss Douglas. "The impact of internal audit function quality
and contribution on audit delay." Journal of Practice & Theory (2014): 25-58.