Australia Post: Strategic Management Research Paper 2022

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Australia Post: Strategic Management
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Executive Summary
This paper attempts to analyse the strategic management problems experienced by Australia
Post in the contemporary postal and courier service industry. The paper measures the macro
and micro-environmental factors that greatly impact the running and making of strategic
management decisions. In this paper, macro-environmental factors, industry analysis,
company analysis, competitor analysis are examined using business analysis tools such as
PESTLE frameworks, Porter's 5 forces frameworks, industry life cycle frameworks, and the
VRIO frameworks. This report paper also identifies the effectiveness of strategies employed
by Australia Post. Throughout the paper, efficient literature sources have been employed.
Viable recommendations are suggested in the conclusion section of this paper.

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Table of Contents
Contents
Executive Summary............................................................................................... 2
Introduction........................................................................................................... 4
Macro-environment............................................................................................... 4
PESTLE Analysis.................................................................................................. 4
Industry Analysis................................................................................................... 5
Industry Life Cycle.............................................................................................. 5
Porters 5 forces.................................................................................................. 5
Company Analysis................................................................................................. 6
VRIO Framework................................................................................................. 6
Competitor Analysis............................................................................................... 7
Strategy Analysis................................................................................................... 7
Recommendations and Conclusion........................................................................7
Bibliography........................................................................................................... 8
Introduction
Australia Post exists as one of the leading postal and courier service providers in
Australia. The company aims at the provision of affordable and reliable services in its postal,