Retail Sector of Australia: History, Trends, and Marketing Strategies

Report
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Conclusion.......................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
This report has discussed about the retail sector of Australia. Which is one of the fastest growing
industry. Further it has evaluated brief history of the sector, trends and relationship between
marketing strategy and organisation or product or service.
MAIN BODY
History of market in Australia, its size, approach and trends, Retail industry in Australia is
one of the old rest industry sectors and also contributing majorly in increasing the economic
development of the country (Lewis, Downes Verghese and Young, 2017). Within the year 2004-
2019, this sector has marked tremendous growth. So that is why this sector is also called as the
highest growth sector. After the pandemic hit the country, it has observed that this sector has
witnessed major reduction. Due to lockdown and social distancing people have restricted
themselves from shopping and everything.
The scope of this report is to provide comprehensive evaluation of the Australian retail
market. Australian retail sector consists of food and beverages, clothing, footwear, accessories,
household and personal care, electronic appliances, toys, furniture etc. and there is various
distribution channel available in the market which are departmental store, supermarkets,
especially store, online option, convenience stores etc.
Trends of the market, despite of pandemic the growth in the food and beverage has increased in
the year 2020. It is because food and beverage are the necessity and people cannot survive
without necessity. That is why consumers cut on other expenses but they also keep store of food
and beverages (Gonda and et.al., 2020). Along with food sector household care products which
are laundry care products, floor cleaners etc has also attained higher growth in the year 2020. It
is because hygiene has become important thing during pandemic so it is important for the people
to keep their floor and clothes neat and clean. Whereas clothing and footwear sector which was
always the growing sector has declined with rapid speed (Robinson and et.al., 2018). The reason
behind this is clothing or footwear or any other thing is not the necessity like food is.
Relationship between marketing strategy, social media, public relation etc for the industry and
its organisation, it can be said that in Australia online retailing is one of the fastest growing
industry as the e commerce shoppers in the country is increasing every day. So, the craze of
online shopping especially in retail sector is highly increasing. In the year 2020 when
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