Analysis of Australian Sports Management Industry: Pyramids and Clusters

This report provides a detailed analysis of the Australian sports management industry, including the pyramid structure of sports, clusters of Australian sports, and changes that can be made for effective operations in the future. The report analyses the modifications that can be made in sports pyramid and the role played by the Australian government in the sports industry. The report also discusses the challenges faced by the industry and future strategies that can be implemented. The subject is sports management, and the course code, name, and college/university are not mentioned.

Running head: SPORTS MANAGEMENT
SPORTS MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
The report is based on the detailed analysis of the Australian sports management industry.
The changes which have taken place in the industry within the course of its operations is an
important part of the analysis. The pyramid structure of sports has been analysed in the
report. The clusters of Australian sports are also considered to be important parts of the
analysis which have been made in report. The report is also able to suggest the changes which
can be made in the pyramids in order to ensure effective operations of the industry in the
future. The analysis is thereby based on the modifications which can be made in sports
pyramid.

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Table of Contents
Part 1: The Present.........................................................................................................3
Introduction....................................................................................................................3
About the Australian sports industry..............................................................................4
Structure of the Australian sports industry.....................................................................5
Four pyramids of Australian sports................................................................................6
Effect of the pyramids on the management and organization........................................7
Utility of the four pyramids model...............................................................................10
Part 2: The Future.........................................................................................................11
Effect of the evolution of organization, management and delivery of sports..............11
Cultural and social aspects of Australian sports..........................................................12
Challenges faced by the Australian sports industry.....................................................13
Future operations of sports and the delivery systems..................................................14
Future strategies that can be implemented in the sports industry................................15
Challenges which are faced by in the industry.............................................................18
Conclusion....................................................................................................................20
References....................................................................................................................22

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Part 1: The Present
Introduction
Sports is considered to be an important part of the Australian culture from the colonial
period. The major sports which have been able to form a major part of the Australian culture
mainly include, cricket, football, rugby union, rugby league, horse racing and soccer. These
are considered to be some of the sports which were organised early in the country. The
national identity in Australia has been improved with the help of major sports based events in
the country like, Ashes, America’s Cup and the Melbourne Cup (Avourdiadou and
Theodorakis 2014).
The various professional sports based leagues which are considered to be an important
part of the sports culture of the country include, Australian Football League, the Big Bash
League, Sheffield Shield, National Basketball League, A-League. The different sports based
events have thereby been able to play a major role in the improvement of the sports industry
in an effective manner (Shilbury, Deane and Kellett 2006). The Australian sports leagues are
not based on any promotional activities. The organizations are thereby not known to practice
any promotional activities based on the events which are thereby organized by them on a
periodic basis (Berg, Warner and Das 2015).
Media has been able to play a major role in the proper operations and increasing the
popularity of the sports based activities which were conducted in the country. The anti-
siphoning laws that have been established in the industry were thereby based on the ways by
which the sports sector of the country has been able to organize the events in an effective
manner. The Australian sports related activities are thereby able to play an important role in
the development of the country. The movies which are made in the country have also
highlighted the sports related activities in an effective manner (Broglio et al. 2014).

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The discussion in the report will be based on the ways by which the developments in
sports industry have changed in the current environment. The differences which have been
noticed in the industry presently and change which can take place in the future will be
analysed in essay in detail. The role that has been played by the Australian government in the
sports industry will also be analysed in the report in an effective manner. The role which is
thereby played by the country in organizing the sports related activities in an effective
manner is an important part of the analysis (Brouwers, Sotiriadou and De Bosscher 2015).
About the Australian sports industry
The sports industry of Australia has been able to form an important part of different
activities in the industry. Australia has thereby been able to achieve huge milestones in the
success and development of various activities. Different actions have been taken in the past
based on the ways by which the sports industry and its activities can be improved in an
effective manner (Shilbury, Deane and Kellett 2006). The different sports based Acts have
also been reviewed by the government which can affect the ways by which sports activities
can be improved. Comprehensive systems have been developed for the sports management in
Australia (Brown et al. 2017). These systems are thereby considered to be the best types of
approach which can lead to the proper management of the sports activities.
Sports management is thereby based on the ways by which the learning and
participation based activities of the people are thereby able to assist the different functions or
products within the industry. The different management based activities and structures have
proved to be effective in the past functions of the sports industry. Sports has thereby been
able to play a major role in the ways by which Australian are able to lead their lives in an
effective manner. High levels of economic benefits are provided by the sports industry and

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the integration of social diversities are thereby considered to be an important part of the
operations of the industry (Dalton et al. 2015).
The sports based events are thereby able to affect the developed nations like Australia
in such a manner which can provide huge number of opportunities to the people who are a
part of the industry. The sports industry has been able to experience huge the growth in the
recent times based on the general management based activities, information related
competencies and the organizational competencies as well. Information management thereby
plays an important role in the ways by which different activities in the industry can be
managed in an effective way. The issues which can thereby be faced with respect to the
management of sports based on sales marketing, public relations, record maintenance and
community base relations (Darcy et al. 2014).
The management of sports based organizations is based on four clusters or groups.
The four different clusters thereby include, information management, exercise, sports science
and general management based tasks. The scope and the nature of the industry can thereby be
defined with the help of the segment or the setting. The industry of sports in Australia is
highly competent in nature and has experienced huge growth as well. The different
organizations which are a part of the industry have been able to affect the growth based
activities of the industry in a huge manner. This is an important part of the future growth
which can be experienced in the industry in an effective manner.
Structure of the Australian sports industry
The traditional sports based activities are organized in an effective manner in the
Australian sector. The mainstream sports based activities are thereby defined with the help pf
formal structures and is an important part of the proper network of stakeholders which
include, the government, clubs and the sports associations. The long history of Australian

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sports is thereby linked with the increase which has been experienced in the population of the
country. The sports which had been developed in the 70s was replaced by the present
structure is available. The previous structure was not able to effective directions to the
industry which had further led to huge number of changes (Deans et al. 2016).
The current structure which has been developed in the Australian sports industry is
thereby able to compete in an effective manner with the structures of sports which are present
in different developed countries of the world. The current structure of sports in Australia is
based on the four major pyramids which have been helpful in organizing the sports activities
in an efficient manner (Shilbury, Deane and Kellett 2006). The pyramid system is developed
with the help of different the levels of the involvement of the different stakeholders in sports
related activities which include, the sports clubs, the associations, institutes and the different
professional leagues (del Giudice et al. 2018). The formation of pyramid has been able to
ensure that the system is able to balance different polar ends and an effective balance can be
created with the help of horizontal and vertical flow of the information based on different
factors. Synchronization and harmony is thereby fostered in the activities with the help of the
pyramid structures which have been developed (Dowling, Edwards and Washington 2014).
Four pyramids of Australian sports
The Australian sports related activities are based on the four different pyramids which
are considered to be highly important for the operations of the industry. The first pyramid is
based on the proper development of sports based activities in the country. The sports
development based activities are thereby considered to be important for the participation of
huge number of people in the operations. The sports based institutes are also an important
part of this pyramid (Edwards 2015).

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The second pyramid is further based on the volunteers of the sports based
organizations which include the board members and the service delivery based experts. The
third pyramid is based on the Australian Olympic Committee which includes the Games
Association and Australian Commonwealth. The fourth pyramid of Australian sports is
thereby based on the marketing and sports management based activities. The private
organizations are also an important part of the sports related operations which have been
developed in the country (Eime et al. 2015).
Effect of the pyramids on the management and organization
The outer ring or first part of the sports management based pyramid of Australia is
based on the groups or communities which are an important part of the activities which are
performed by the country. This levels are thereby able to form the foundation of different
activities related to sports which are performed by the country in an effective manner. The
first pyramid is thereby able to act as the raw material which is required for the effective
production based process. This is also considered to be the key element based on success of
the entire structure in an effective way (Eime et al. 2015).
The local sports based activities are thereby effectively managed with the help of
local authorities of the country. The local authorities thereby need to take entire responsibility
based on the activities that are performed by the sports organizations. The clubs which are a
part of the sports based industry are able to form an important part of the sports related
operations which are performed in the country. The managers and the participants thereby
form a major part of the activities that are performed by the organizations in the sports
industry of Australia (Farrelly and Quester 2015).
The three other pyramids or the inner rings are able to represent the progress which
has taken place effectively towards the better organized and skilful levels segments of the

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industry. The segments which are a part of the inner rings are much more organized in nature
and are able to provide effective opportunities to the athletes (Shilbury, Deane and Kellett
2006). The progress which thereby takes place from the outer rings to the inner rings are able
to represent the enhancement in careers in an effective manner. The coordination and
interrelations which have taken place within different stakeholders and rings are able to
represent the effective structure of the sports based organizations (Ferkins and Shilbury
2015).
The resources are thereby able to play a major role in the ways by which
organizations in the sports industry are able to operate. The major part based on the success
of the industry in the future is based on the ways by which the sports based infrastructure can
be developed and the network of stakeholders can be developed effectively. The future
success of the industry is thereby totally based on the ways by which the stakeholders of the
industry are able to act in a dynamic manner. The success of the industry is thereby totally
based on the proper levels of involvement of the stakeholders within the operations (Filo,
Lock and Karg 2015).
The formulation and the governing bodies are thereby able to develop the inner most
pyramid of the Australian sports based activities. The different bodies which are thereby able
to form an important part of the operations of Australian sports based industry include, NSOs,
ASC, elite leagues and institutes. The different institutes are therefore highly important for
the purpose of providing effective training and coaching based on the levels of performance
of the sports person. The different institutes are thereby highly important for the ways by
which Australian industry is able to operate in an effective manner (Forde et al. 2015).
The four pyramids based structure of the Australian sports industry is thereby able to
effect the ways by which the different parts are able to operate in an effective manner. The

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basis of future change is also provided by the four pyramid based structure of the Australian
sports industry. The traditional sports related activities have been able to play a major role in
the Australian sports industry. The different traditional sports are thereby highly mature in the
industry. The plateau based stage has been reached in the Australian industry in an effective
manner (Geurin-Eagleman and Burch 2015).
The maturity based levels of traditional sports has further led to the development of
clusters. The concept based on development of clusters had been suggested by Porter which
can thereby be used for the purpose of describing the overlapping based tendencies of the
different segments in the sports related industry (Shilbury, Deane and Kellett 2006). The
clusters are further able to provide the mutual dependencies and different synergetic relations
where the sports based activities are able to consolidate the member based networks and
provide support to each other in an effective manner. The cluster based model of Shilbury’s is
able to the provide an upshot of different pyramid based concepts (Greenwell, Danzey-
Bussell and Shonk 2014).
The clusters can also be considered to be an important part of the effectively
established structures which are able to influence formation of different clusters in an
effective manner. The promotion and development based activities of the clusters are thereby
able to affect the output which is provided by the clusters. The initiatives based on effective
growth of the clusters are thereby considered to be new trends in the Australian sports related
sector. The economic policies are also considered to a major factor which affect the
formation of clusters (Hallmann and Giel 2018).
The concept of cluster growth has been able to become a regular type of model which
is able to affect the formation of policies. The different policies are thereby developed in
order to improve different factors that are considered to be a major part of the ways by which

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competitiveness of the industry can be increased. The concept based on sports management is
thereby able to include the stakeholders in an effective manner. The levels of reliance which
needs to be developed among the stakeholders is thereby able to affect the ways by which the
productivity in the sports industry is increased (Hallmann, Zehrer and Müller 2015).
The cooperation between different activities in the industry is highly effective in the
proper removal of barriers and development of infrastructure as well. Different studies have
been able to show that the participation and enrolment in the traditional sports based areas
have experienced slow rates in the past years. The action based industry on the other hand has
also experienced huge levels of growth in the sports industry. The different challenges which
have been faced by the industry does not have any established management plans and
structures (Kelly et al. 2014). The growing structure has been able to represent a major field
based on the study and the opportunities. The proper process of management of the growing
segment of Australian sports is thereby supported in an effective manner by the proper
formation of clusters in the industry (Kumar et al. 2018).
Utility of the four pyramids model
The four pyramid based model of the Australian sports industry has been able to
affect the ways by which different activities can be maintained in an effective manner. The
model has proved to be effective for proper management of different activities which have
been performed in the industry. The model has proved to be quite useful after changes have
been made in the different activities of Australian sports industry. The pyramids have been
able to play a major role in the operations of different departments of the industry (Maitland,
Hills and Rhind 2015).
The development of Australian sports is thereby totally based on the ways by which
the pyramids are able to manage different actions which are considered to be an important

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part of the sports based sector of Australia. The structure of Australian sports is thereby able
to affect the ways by which the ways by which it is integrated effectively within the four
pyramids of Australian sports. The future development of the industry is thereby possible
with the formation of proper clusters (Matthew 2017).
Part 2: The Future
Effect of the evolution of organization, management and delivery of sports
The generation Y is considered to be the main part of the consumer base of the sports
industry of Australia. The conventional sports supply based activities and the demands which
are present in the market have been able to affect the supply based side of sports activities.
The new sports based activities have been able to bring significant growth in the industry in
an effective way. The new sports activities have different characteristics and features which
are thereby different from traditional ones. The sport is thereby characterized by the levels of
freedom, peculiar nature and carefree attitude (McCrory et al. 2017).
The modern sports based activities have been able to affect the ways by which
different demographics and social participants are involved. The action sport based
development in Australia is an important part of the development has not been known in an
effective manner. The growth which has been seen in the action sports based activities have
been affected by generation Y in the country. Participation and development based activities
of the action sports have been affected by different approaches. The lifestyle is thereby able
to form an important part of the sport and it further encompasses different types of
accessories which include, music and dressing (Nite and Bernard 2017).
The cultural aspects based on the action sports are quite different from the traditional
sports related activities. The business model of the action sports activities is also quite
different and high levels of revenues has been attained effectively by the sales of different

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accessories and the extension of products. The success of the sector is thereby managed in an
effective manner with the help of the stakeholders who are a part of the operations (O’Boyle
and Shilbury 2016).
Cultural and social aspects of Australian sports
The social and cultural aspects of the sports industry are able to affect the sports
industry effectively. The role which is played by sports in the country is based on social
context. The sports cement based communities are able to enhance the levels of security on
an effective manner. The levels of diversity in the country have been integrated effectively
with the help of the sports based activities. The pyramid based structure of the Australian
sports has been able to define the development and management of the sports in an effective
manner. The local communities of the region are thereby able to embrace the sports as an
important cultural component (O’Reilly et al. 2015).
Different variables which have been able to affect the sports industry of Australia are
based on the changes which have taken place in culture, formulation of the policies,
technological changes which have taken place. The patriotism and nationalism are considered
to be important types of aspects which are able to affect the industry. Australia is thereby
considered to be a prosperous and stable nation with respect to the economy and the political
matters as well. Sports can thereby be used in an effective and positive manner in order to
show the nations in the ways by which the citizens can be managed (O'Boyle and Hassan
2014). Different types of sports have thereby been introduced in Australia along with the
action sports.
The trends and changing culture in different areas have been able to affect the social
stereotypes in an effective manner. Different sports based associations have emerged for
women and different disabled athletes as well. The sports based activities of different nations

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are influenced by the political factors and social effects as well. The communities which are
thereby present in the world are based on the ways by which the lifestyles of Australians have
been affected. Some of the cultures in different countries are thereby highly sensitive to
concepts and changes which can take place in the country (Peachey et al. 2015).
The policy formulators and sports managers need to match the demands and the
supply based ends of the industry of their operations. The management of different sports
organizations are thereby able to affect the cultural diversities which are present in the
industry. The future of sports activities is based on the ability of the proper management for
diversification and the innovation based activities. Modern sports are thereby considered to
be an important part of the proper blend of different activities based on certain communities.
The developments which have taken place in different recreation based games have also
started growing as major sports (Reale, Slater and Burke 2018).
Challenges faced by the Australian sports industry
The different challenges which have been faced by the Australian sports industry have
been able to affect the ways by which the industry is able to operate in an effective manner.
The major challenge which has been faced is related to the increase in aging population in the
country. The levels of participation of people in the sports activities is also an important
factor which is able to affect the operations of the industry and different organizations as
well. The increase in competition in the market is an important factor which has been able to
affect the sports industry in an adverse manner (Sartore-Baldwin and McCullough 2018).
The usage of different types of drugs in the industry is an important aspect which has
negative impact on the reputation. The emerging sports based activities in the country need to
be managed in an efficient manner with the help of the developments which have taken place
in the industry. The sports industry of Australia has started facing many different ethical

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issues in the course of its operations. The athletes and the officials have been involved in
different unethical issues which related to the anti-sport behaviours (Schulenkorf, Sherry and
Rowe 2016).
Future operations of sports and the delivery systems
Efficiency in the use of resources – The efficient method of using different resources
have been able to affect the sports based industry. The pyramid based structure which has
been used in the traditional sports related activities have been able to affect the organizations.
The cluster based structure which is thereby developing in the modern environment is based
on the proper levels of harmonization so that the sports activities can be implemented in an
effective manner (Schwarz, Hall and Shibli 2015). The effective usage of the contribution
which is provided by the stakeholders of the company are capable of enhancing the levels of
energy.
Research – The investment which is done in the research related activities of the
organizations are able to guide and lead the innovations which have been implemented in the
modern sports related activities. The link which has been established in an effective manner
between the stakeholders of the organizations and the management has been able to act as an
important factor in proper operations of the sector. The comparative advantage which has
been developed by the organizations will act as a major challenge for management of
Australia (Shaw and Hoeber 2016). The Australian management has been able to move
towards the management of resources and innovation with the proper usage of resources.
Management of sports – The investments which have been made in the management
sports based activities in a professional manner is important for the purpose of deciding the
direction which the sports industry needs to follow in an effective manner. The people who
are able to form an important part of the sports management based activities thereby include,

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the medical experts, coaches, talent recruitment based experts and the finance managers
(Sherry, Schulenkorf and Chalip 2015). The major challenges are thereby faced by the poor
levels of sports which are performed by the stakeholders. The major role which is thereby
played by the stakeholders is based on the ways by which they need to be recognized in an
effective manner. The rightful levels of contribution which are maintained by the
stakeholders need to be enhanced in an effective manner so that the organizations are able to
survive in the sports industry (Shilbury and Ferkins 2015).
Future strategies that can be implemented in the sports industry
Merging the capacities and the institutions – The stakeholders need to address
different challenges which are posed by the competition levels need to be managed in an
effective manner by the management. The Australia Institute of Sports and the territory
institutes have been involved in some major cases which had led to huge amounts of losses to
sports industry. The competition is however able to minimize the levels of synergetic
advantages and this is sometimes able to affect the resources and activities (Shilbury,
O’Boyle and Ferkins 2016).
The organizations will thereby be able to operate in an effective manner with the help
of proper implementation of the cluster based systems. The delivery of sports has been
handled in an efficient manner by the cluster systems. On the other hand, the traditional
sports are managed in an effective manner with the help of the pyramids of Australian sports
management. The sports management related activities are thereby able to identify different
strong points which are based on the systems and are helpful in the development of a
competitive structure (Skinner, Edwards and Corbett 2014). The levels of stability and
harmony has however been ensured with the help of proper development of competitive
advantage. The system is thereby able to allow high levels of commercialisation of the

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industry in traditional sports based activities. The organizations which operate on the national
and that state based levels need to use the resources which are available in an effective way
(Skirstad, Doherty and Girginov 2017).
Reforms and sports vision – The vision of organizations needs to be defined in an
effective manner and the framework which is based on the proper usage of resources also
needs to be developed effectively. The best practices which are available in the market need
to be analysed effectively by the sports management based department of the country. The
stakeholders thereby need to embrace the vision in such a manner which can help in the
prioritization of the interests based on the country and sports related activities (Sotiriadou and
Wicker 2014).
The infrastructure and the systems are thereby able to affect the ways by which the
sports organizations are able to improve their operations. The pyramid and cluster based
models which have been defined earlier thereby need to be modified in order to fulfil the
changing needs of stakeholders. The reform based agenda in the organizations needs to be a
continuous process where changes can take place in an effective way based on the dynamic
responses which are provided by the stakeholders (Sotiriadou, Gowthorp and De Bosscher
2014).
Talent pools which are available in the community and the schools – The
development of effective talent is based on a different area of the focus which is related to the
sports industry. The different incentive based programs need to be established in an efficient
manner in order to appreciate the talent base which is created by the organizations. The talent
pool needs to enhanced in an effective manner with respect to the ways by which demands
change in the industry. The stakeholders thereby need to provide the highest levels of

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encouragement in the use of sports which can act as a preventive measure in health related
issues which can be faced by the people (Stewart et al. 2018).
This will play a major role in increasing the active levels of participation in sports
based activities. The shift of the focus can thereby be addressed effectively with the help of
proper links that can be developed between the health departments and sports departments.
Another major step which can be taken by the sports industry is based on the proper revival
of the community and college based sports programs which are able to form effective levels
if foundation blocks The incentive based programs are able to affect the ways by which
volunteer participation in the sports activities can be increased effectively (Taks, Chalip and
Green 2015). The grass root levels and local projects are able to affect the infrastructure of
the industry in a huge manner.
System of open sports – The biases and the cultural stereotypes are able to affect the
limited levels of participation of different segments in the Australian sports industry. The use
based on the celebrated athletes in order to motivate people in order to get involved in the
sports based activities in an effective manner. The Australian sports industry has not been
able to use the promotional activities in order to increase the sales based levels. The
development of women leagues is also an important strategy which can be implemented in an
effective manner by the changes and development (Taylor, Doherty and McGraw 2015). The
stakeholders thereby need to organize the associations and the organizations in order to cater
different needs of segments that are related to disadvantages. A collaborated and harmonized
environment is thereby able to play a major role in proper operations of different sports
organizations (Veal and Darcy 2014).
The different strategies which are based on the proper development of different sports
based services and products need to be adopted in order to encourage different indigenous

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communities. The strong cultures which are possessed by the indigenous communities are
able to benefit their abilities to participate in the sports based activities in an effective
manner. The stakeholders of the industry thereby need to identify the needs and demands of
the people in order to operate in the sports industry in a profitable manner (Whittaker and
Holland-Smith 2016). The acceptable sports in certain areas thereby need to be identified
effectively by the stakeholders so the culture is line with the activities in the organizations.
The access which is thereby provided to the sports based facilities is an important factor that
can affect the operations of different sports organizations in Australia (Taks, Chalip and
Green 2015).
Sustainability of resources – The funding mechanism which is used by the
administration is based mainly on the sports policy related framework. The channel based
resources are thereby able to grow in an effective manner with the help of available talents.
The new graduates from different sports institutes are encouraged so that they volunteer their
expertise and time within the sports based system. Stakeholders of different organizations
need to play a major role in the revenue based systems which are developed effectively
(Taylor, Doherty and McGraw 2015). The sports foundation also needs to be reformed in
order to fulfil the different resource based needs in current environment. The stakeholders
who are a part of the health and sports department thereby need to explore different cost
reduction based methods so that the participation based levels can be increased effectively
(Veal and Darcy 2014).
Challenges which are faced by in the industry
Australian government and the different stakeholders who are a part of the sports
industry have to operate in coordination many other departments which operate within the
country. The different support based mechanisms within the organizations are provided a

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major responsibility which is based on the ways by which high levels of commitment can be
shown for the sports athletes in other fields of operations. The stakeholders thereby need to
manage the skill based programs in an effective manner in order to provide opportunities to
the sports people (Sotiriadou, Gowthorp and De Bosscher 2014).
The earning which are invested by the athletes need to be managed in an effective
manner by the stakeholders who form an important part of the industry. The athletes further
need to manage the proper levels of relationships with the public in order to maintain their
celebrity based status. The increase which has been experienced in the infrastructure of sports
in the industry is an important challenge which is being faced by the industry (Skirstad,
Doherty and Girginov 2017).
The usage of available financial resources thereby needs to be done in an efficient
manner in order to ensure high levels of sustainability in the operations. The high maturity
based levels of the industry is also considered to be an important part of issues which are
being faced by the organization. The proper management of sports and leisure based activities
are thereby based on the ways by which the people of a country are willing to take part in the
operations. The pyramid and the cluster based models based on sports management in the
Australian industry have faced major issues (Shilbury, O’Boyle and Ferkins 2016).
The four pyramids which has been explained earlier in the report can be modified in
an effective manner order to develop a structure which is able to help in the proper operations
of the sports industry and the different organizations. The first pyramid is based on the sports
development activities which includes the institutes of sport and the mass levels of
participation. The changes which can be made in this step is based on the inclusion of
stakeholders within the operations in an effective manner. The second pyramid is mainly
based on the ways by which the volunteers are able to form an important part in the

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operations of different organizations (Shilbury 2000). The industry thereby needs to
implement different activities in an effective manner in order to improve the involvement of
stakeholders. The third pyramid is thereby based on the Australian committee of sports which
can play a major role in the development of the industry in an effective manner. The fourth
pyramid is based on the management of operations with the help of involvement of the
private organizations. The change which can be made in the pyramid is based on the
involvement of the public organizations in organizational operations in an effective manner
(Shilbury, Deane and Kellett 2006).
Figure 1 – Developed pyramids of Australian sports
Private and public organizations
Government organizations and
stakeholders
Stakeholders
Participation from the different stakeholders

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Source – Created by author
Conclusion
The Australian sports management industry has thereby faced major challenges in the
sustainable process of its operations. The organizations in the industry have however been
able to enjoy huge levels of success in their operations. The four pyramid based structure has
been able to play the most significant role in the success which has thereby been experienced
by the industry. The changes which have thereby been made in the industry and its operations
have been an important part of the effective sustainability based activities which have been
performed by the industry. The country cannot depend on the previous methods in order to
ensure the success of the industry. The modifications in different processes will thereby play
a major role in long term success of different organizations which operate in the industry in a
profitable manner. The stakeholders will be able to play a vital role in the development of
proper competitive advantage of the organizations which are a part of the sports based
industry.
The stakeholders are thereby able to agree that the changes in sports industry has been
able to affect the operations of different organizations in an effective way. The cultural and
the social aspects are thereby a major part of changes which have taken place in the sports
based industry of Australia. The different levels of reforms which have been made in the
industry have been a major part of the effective industrial operations. The diversification and
innovation based activities which have been performed by the organizations are thereby
considered to be quite important for the ways by which the industry has improved its
operations. The future of the industry is thereby based on the ways by which the sports
industry is able to respond to the changes which have taken place in the industry in the course

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of its operations. The challenges can be faced by the industry effectively with the help of
proper development in the models and processes that were used by sports organizations. The
changes which have been experienced in the needs of different generations can be considered
to be an important factor for the effective operations of the organizations in the sports
industry of Australia. The industry is thereby able to operate in a profitable manner for the
longer amount of time with the proper help of changing models and resources. The
stakeholders of the organizations are most important for the purpose of effectively providing
services to the customers. The industry has thereby experienced huge levels of changes in the
recent environment. These changes need to be addressed in an effective manner with the help
of the people of the country and the stakeholders.
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