Analysis of Australian Sports Management Industry: Pyramids and Clusters

Running head: SPORTS MANAGEMENT
SPORTS MANAGEMENT
Name of the Student
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Author Note

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Executive Summary
The report is based on the detailed analysis of the Australian sports management industry.
The changes which have taken place in the industry within the course of its operations is an
important part of the analysis. The pyramid structure of sports has been analysed in the
report. The clusters of Australian sports are also considered to be important parts of the
analysis which have been made in report. The report is also able to suggest the changes which
can be made in the pyramids in order to ensure effective operations of the industry in the
future. The analysis is thereby based on the modifications which can be made in sports
pyramid.

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Table of Contents
Part 1: The Present.........................................................................................................3
Introduction....................................................................................................................3
About the Australian sports industry..............................................................................4
Structure of the Australian sports industry.....................................................................5
Four pyramids of Australian sports................................................................................6
Effect of the pyramids on the management and organization........................................7
Utility of the four pyramids model...............................................................................10
Part 2: The Future.........................................................................................................11
Effect of the evolution of organization, management and delivery of sports..............11
Cultural and social aspects of Australian sports..........................................................12
Challenges faced by the Australian sports industry.....................................................13
Future operations of sports and the delivery systems..................................................14
Future strategies that can be implemented in the sports industry................................15
Challenges which are faced by in the industry.............................................................18
Conclusion....................................................................................................................20
References....................................................................................................................22

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Part 1: The Present
Introduction
Sports is considered to be an important part of the Australian culture from the colonial
period. The major sports which have been able to form a major part of the Australian culture
mainly include, cricket, football, rugby union, rugby league, horse racing and soccer. These
are considered to be some of the sports which were organised early in the country. The
national identity in Australia has been improved with the help of major sports based events in
the country like, Ashes, America’s Cup and the Melbourne Cup (Avourdiadou and
Theodorakis 2014).
The various professional sports based leagues which are considered to be an important
part of the sports culture of the country include, Australian Football League, the Big Bash
League, Sheffield Shield, National Basketball League, A-League. The different sports based
events have thereby been able to play a major role in the improvement of the sports industry
in an effective manner (Shilbury, Deane and Kellett 2006). The Australian sports leagues are
not based on any promotional activities. The organizations are thereby not known to practice
any promotional activities based on the events which are thereby organized by them on a
periodic basis (Berg, Warner and Das 2015).
Media has been able to play a major role in the proper operations and increasing the
popularity of the sports based activities which were conducted in the country. The anti-
siphoning laws that have been established in the industry were thereby based on the ways by
which the sports sector of the country has been able to organize the events in an effective
manner. The Australian sports related activities are thereby able to play an important role in
the development of the country. The movies which are made in the country have also
highlighted the sports related activities in an effective manner (Broglio et al. 2014).

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The discussion in the report will be based on the ways by which the developments in
sports industry have changed in the current environment. The differences which have been
noticed in the industry presently and change which can take place in the future will be
analysed in essay in detail. The role that has been played by the Australian government in the
sports industry will also be analysed in the report in an effective manner. The role which is
thereby played by the country in organizing the sports related activities in an effective
manner is an important part of the analysis (Brouwers, Sotiriadou and De Bosscher 2015).
About the Australian sports industry
The sports industry of Australia has been able to form an important part of different
activities in the industry. Australia has thereby been able to achieve huge milestones in the
success and development of various activities. Different actions have been taken in the past
based on the ways by which the sports industry and its activities can be improved in an
effective manner (Shilbury, Deane and Kellett 2006). The different sports based Acts have
also been reviewed by the government which can affect the ways by which sports activities
can be improved. Comprehensive systems have been developed for the sports management in
Australia (Brown et al. 2017). These systems are thereby considered to be the best types of
approach which can lead to the proper management of the sports activities.
Sports management is thereby based on the ways by which the learning and
participation based activities of the people are thereby able to assist the different functions or
products within the industry. The different management based activities and structures have
proved to be effective in the past functions of the sports industry. Sports has thereby been
able to play a major role in the ways by which Australian are able to lead their lives in an
effective manner. High levels of economic benefits are provided by the sports industry and

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the integration of social diversities are thereby considered to be an important part of the
operations of the industry (Dalton et al. 2015).
The sports based events are thereby able to affect the developed nations like Australia
in such a manner which can provide huge number of opportunities to the people who are a
part of the industry. The sports industry has been able to experience huge the growth in the
recent times based on the general management based activities, information related
competencies and the organizational competencies as well. Information management thereby
plays an important role in the ways by which different activities in the industry can be
managed in an effective way. The issues which can thereby be faced with respect to the
management of sports based on sales marketing, public relations, record maintenance and
community base relations (Darcy et al. 2014).
The management of sports based organizations is based on four clusters or groups.
The four different clusters thereby include, information management, exercise, sports science
and general management based tasks. The scope and the nature of the industry can thereby be
defined with the help of the segment or the setting. The industry of sports in Australia is
highly competent in nature and has experienced huge growth as well. The different
organizations which are a part of the industry have been able to affect the growth based
activities of the industry in a huge manner. This is an important part of the future growth
which can be experienced in the industry in an effective manner.
Structure of the Australian sports industry
The traditional sports based activities are organized in an effective manner in the
Australian sector. The mainstream sports based activities are thereby defined with the help pf
formal structures and is an important part of the proper network of stakeholders which
include, the government, clubs and the sports associations. The long history of Australian