Festival and Special Events: Australian Tennis Tournament

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Festival and Special Events
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Festival and Special Events
Contents
The event.........................................................................................................................................3
The purpose goal and objective of the event...................................................................................3
The marketing of the event..............................................................................................................3
Methods to be used to evaluate the event........................................................................................4
References........................................................................................................................................6

Festival and Special Events
The event
On the basis of the executed analysis, it has been noted down that Australian tennis is a Tennis
tournament that has been organized within Sydney. It is a tennis tournament that is held annually
over the last fortnight of the month of April and May in the city of Sydney, Australia. This sports
event was first held in the year 2010 and is also considered as the biggest tournament and Tennis
events of the year (Osipov and Vonog, 2016). The main features of this sports event are the
matches of men’s and women’s singles, men’s and women’s singles and mixed doubles and
junior championships. The other special features of this sports event for handicapped and
paralyzed are also conducted such as for the wheelchair, legends and exhibition events. The
tournament was played on the grounds made of grass courts but after that, there have been some
changes in the courts. Now there are two types of Hard-court are used for playing on the playing
grounds. These grounds are Green colored Rebound Ace; this ground was used also used in the
events till the last few years (Taks, Chalip and Green, 2015). This sports event has been
recognized as one of the topmost ranked and liked event in the region. There is the number of
local sportspersons that have gained names due to their magnificent games and victories in this
event.
The purpose goal and objective of the event
The tennis event discussed above is a charity event that is organized in the local regions with a
motive for raising funds and capital for the handicapped and the paralyzed individuals. Providing
these individuals with some financial help and other facilities so as to make their life better for
present and future has been considered as the main goal of this sports event (Hu, Chen and
Tzeng, 2016). This sports event is also organized for generating awareness for being health fit
and fine. Moreover, the locals are involved in the preparation of the food items served during the
sports events so as to provide them employment and aid them in earning money. It has also been
observed that some local celebrities and sports personalities are also invited for promoting the
event.