SWOT Analysis of an Automobile Company - Desklib

StratSim Marketing Case
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Strength Weakness
1. Varied types of automobiles catering
to different customer segment. The
company caters to varied customer
segments according to demographic
characteristics that customers find
appealing.
Lower financial capability, leading to
issuing of bonds, selling stocks or
including credit. The Company needs
to raise significant levels of finance
for expanding or becoming a larger
automobile manufacturer.
Internal
2. Price Competitiveness in the market
in almost every vehicle segment as
economy, family, luxury, sports,
minivans, utility automobile
categories.
Lower levels of profitability compared
to competing firms, resulting in lower
levels of net revenue and incomes
(Pahl, 2007).
3. Robust selling process by training,
support and promotional methods
through dealers. Dealer engagement
process with the Company has to be
enhanced to boost sales levels.
Manufacturing is done using capacity
changing. Often the factory does not
run to full capacity leading to lower
cost effectiveness.
4. High-end innovative and research
and development capabilities.
Lower levels of technology related
investments. With availability of
lower levels of finance in the
Company, there is lower investment of
technology leading to lower levels of
innovativeness.
5. Shorter product develop cycles with
smarter licensing process (often
through competitors) (Helms, 2010).
Lesser tie-ups with multiple dealers.
Due to increasing costs from current
dealers, the Company has not been
able to make tie-up with other dealers
to expand its business.
Opportunities Threats
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