Environmental Analysis of Automobile Industry for Bentley

Global Business
Environment

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Internal and external business environment of Bentley which affect the company operations. .3
Competitive advantage on their core values on sustainability ............................................7
Conclusion.......................................................................................................................................8
References .......................................................................................................................................9

Introduction
The global business environment shows the environment in different countries economy.
In mentioned business environment external factors of different countries influenced the internal
environment of organisation on behalf of decision making as well as use of resources. Generally,
global business environment categorized into internal and external environment. Companies
which operate globally takes the consideration of such factors in order to function efficiently. In
relation to above Statement the global business environment of Bentley will be evaluate in this
given report (Nudurupati, Garengo,. and Bititci, 2021).
Bentley is a luxurious British car manufacturer which is a subsidiary company of
Volkswagen group. It was founded by W.O. Bentley and H.M. Bentley in 1919. the respective
company delivers its Cars in several countries that shows their global existence. Hence, in this
mentioned report the internal and external business environment of Bentley will be evaluate as
well as the challenges will also reflect which faced by respective company across the globe. At
last of behalf of their core values company's competitive advantage will be reflect in this detailed
report.
Main Body
Internal and external business environment of Bentley which affect the company operations
The internal environment refers to all the implied forces and scenarios that represent in
the company operations. These presented factors plays a major role in influencing the business
operations of companies in global market. On Contrary external environment is a bundle of
exogenous forces that have the ability to impact the organisation decision making, capability as
well as their functionality in the targeting market. Therefore, the managers of organisation
responsibly considers these factors according to the firms functions in regard to optimise their
operational performance in the market. In relation to this in the below description the internal
and external analysis of Bentley will be described in order to highlights the forces that impacting
the business operations of company.
Swot analysis
The above stated analysis is the combination of strength, weakness, opportunity and
threat that elaborate all the factors implied in the company functions in regard to their
operational activity. Through Strength and weakness the respective company internal insights