The assignment discusses the launch of Eco7, an environmentally friendly motor oil product by Avellins. The company has conducted research to understand consumer behavior towards eco-friendly products and found that upper-middle-class consumers are willing to pay a premium for high-quality, eco-conscious products. To effectively market Eco7, Avellins will adopt a marketing mix strategy, including product, price, place, and promotion mix. The product offers distinct features such as high performance, low emissions, and environmental friendliness, making it appealing to the target audience. The company will position Eco7 in the high-end DIFM (Do-It-For-Me) market, leveraging its existing reputation and Advantage program to retain loyal customers. A premium price strategy will be adopted to reflect the product's unique features and high-quality production process.